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Fitness

in-scope

  • Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app

out-of-scope

  • Smartwatches
  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
  • Advertising-funded apps
Market definition

Highlights

worldwide

  • Revenue in the "Fitness" segment amounts to US$5,614m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 14.5 % resulting in a market volume of US$9,645m in 2021.
  • The market's largest segment is the segment "Wearables" with a market volume of US$3,368m in 2017.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$1,466m in 2017).
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Fitness

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Revenue Revenue Growth

in the Fitness market in million US$ in percent

Reading Support Revenue in the "Fitness" segment amounts to US$5,614m in 2017. Reading Support The "Apps" segment is expected to show a revenue growth of 21.3 % in 2018.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Fitness market in millions in percent

Reading Support In the "Apps" segment, the number of users is expected to amount to 378.7m by 2021. Reading Support User penetration in the "Fitness" segment is at 6.0 % in 2017.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Fitness market in US$

Reading Support The average revenue per user (ARPU) in the "Apps" segment amounts to US$10.26 in 2017.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Fitness market in million US$ in 2017 in percent in 2017

Reading Support With a market volume of US$1,466m in 2017, most revenue is generated in the United States. Reading Support With a rate of 11.8 %, the user penetration in the "Fitness" segment is highest in Denmark.

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  • Global revenue
  • Global penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Food Expenditure / Capitain US$
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Indoor Cinemas / million inhabitants
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Single-Person Householdsin millions
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Tablet Penetrationin percent
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Mobile Internet Penetrationin percent
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Smartphone Penetrationin percent
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Internet Penetrationin percent
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GDP / Capitain US$
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Householdsin millions
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Populationin millions
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Source: Statista, September 2016; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2016, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook
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