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  • Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app


  • Smartwatches
  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
  • Advertising-funded apps
Market definition



  • Revenue in the "Fitness" segment amounts to US$5,614m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 14.5 % resulting in a market volume of US$9,645m in 2021.
  • The market's largest segment is the segment "Wearables" with a market volume of US$3,368m in 2017.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$1,466m in 2017).
Outlook Report: Fitness

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