The event tickets market of the eServices market refers to the online sale and distribution of tickets for various events such as sporting events, music concerts, and cinema showings. The use of digital platforms for ticket sales has made it easier for consumers to purchase tickets from the comfort of their own homes and on the go. The event ticketing market has benefited from the growth of the internet and the increasing use of digital devices, as it provides consumers with a quick and convenient way to secure their event tickets. The market continues to grow as consumers seek more efficient and convenient ways to purchase event tickets.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online sale of tickets for sporting and music events as well as cinema tickets
Prerequisite is an online checkout process
Paid reservations and digital tickets that can be scanned via QR codes
Tickets for museums, theatres, cabarets or comedy clubs
Offline purchased tickets at the point-of-sale or event location
The Event Tickets market Worldwide is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences play a crucial role in the development of the Event Tickets market. Consumers are increasingly seeking unique and memorable experiences, and attending live events has become a popular choice. The desire for personalization and customization is also driving growth in the market, as customers look for events that cater to their specific interests and preferences. Trends in the market are also shaping its development. One notable trend is the rise of online ticket sales. With the increasing availability of internet access and the convenience it offers, more and more customers are opting to purchase their event tickets online. This trend has led to the emergence of online ticketing platforms, which provide a wide range of events and make it easier for customers to find and purchase tickets. Another trend in the Event Tickets market is the growing popularity of international events. As travel becomes more accessible and affordable, customers are increasingly willing to travel to different countries or regions to attend major events. This trend has created a demand for international event tickets and has opened up new opportunities for event organizers and ticket sellers. Local special circumstances also play a role in the development of the Event Tickets market in different countries. Factors such as the availability and popularity of local events, the presence of cultural or sporting hubs, and the overall entertainment landscape in a country can influence the demand for event tickets. For example, countries with a strong music scene or a rich sports culture may see a higher demand for concert or sports event tickets. Underlying macroeconomic factors also contribute to the growth of the Event Tickets market. Economic stability and disposable income levels play a significant role in determining consumers' willingness to spend on event tickets. In countries with a strong economy and high levels of disposable income, consumers are more likely to allocate a portion of their budget towards attending live events. In conclusion, the Event Tickets market in Worldwide is developing and growing due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The desire for unique experiences, the rise of online ticket sales, the popularity of international events, local entertainment landscapes, and economic stability all contribute to the positive trajectory of the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.