Sport Events - Worldwide

  • Worldwide
  • Revenue in the Sport Events market is projected to reach US$33.77bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.95%, resulting in a projected market volume of US$37.94bn by 2028.
  • In the Sport Events market, the number of users is expected to amount to 312.4m users by 2028.
  • User penetration will be 3.9% in 2024 and is expected to hit 3.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$110.90.
  • In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Region comparison

Analyst Opinion

The Sport Events market Worldwide is experiencing significant growth due to various customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in the Sport Events market in Worldwide are increasingly seeking unique and immersive experiences. They are looking for events that offer not only the opportunity to watch their favorite sports, but also to engage with the athletes, participate in interactive activities, and enjoy a wide range of entertainment options. Additionally, customers are becoming more interested in sports tourism, traveling to different countries to attend major sporting events and explore new cultures.

Trends in the market:
One major trend in the Sport Events market in Worldwide is the increasing popularity of e-sports events. With the rise of competitive gaming, e-sports tournaments are attracting large audiences and generating significant revenue. These events often feature professional gamers competing in popular video games, and they are accompanied by live streaming, merchandise sales, and sponsorships. E-sports events are particularly appealing to younger audiences who are passionate about gaming. Another trend in the market is the growing focus on sustainability and environmental responsibility. Sport events organizers are increasingly implementing eco-friendly practices, such as reducing waste, using renewable energy sources, and promoting public transportation. This trend is driven by both customer demand for environmentally conscious events and the global push for sustainability.

Local special circumstances:
In different countries and regions, there are unique circumstances that contribute to the development of the Sport Events market. For example, countries with a strong sporting culture and infrastructure, such as the United States, Brazil, and Germany, tend to attract a large number of international sporting events. These countries have well-established stadiums, arenas, and sports facilities, making them attractive destinations for both athletes and spectators. Furthermore, countries with emerging economies, such as China and India, are seeing a rapid growth in the Sport Events market. These countries have large populations with increasing disposable incomes, leading to a greater demand for sports entertainment. Additionally, governments in these countries are actively investing in sports infrastructure and hosting major international events to boost tourism and promote their national image.

Underlying macroeconomic factors:
The Sport Events market in Worldwide is influenced by various macroeconomic factors. Economic growth and stability play a crucial role in driving consumer spending on sports events. When economies are thriving, people have more disposable income to spend on leisure activities, including attending sporting events. Conversely, during economic downturns, consumer spending on non-essential activities may decrease. Furthermore, government policies and regulations can impact the Sport Events market. For example, tax incentives and subsidies provided by governments can encourage event organizers to host major sporting events in certain countries. Additionally, changes in visa regulations and travel restrictions can affect the number of international spectators attending sport events. In conclusion, the Sport Events market in Worldwide is experiencing growth due to customer preferences for unique experiences, trends such as the rise of e-sports and sustainability, local special circumstances in different countries and regions, and underlying macroeconomic factors such as economic growth and government policies.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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