Sport Events - Worldwide | Statista Market Forecast

Revenue in the Sport Events segment is projected to reach US$28.98bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 2.72%, resulting in a projected market volume of US$32.26bn by 2027.
In the Sport Events segment, the number of users is expected to amount to 317.50m users by 2027.
User penetration will be 4.0% in 2023 and is expected to hit 4.0% by 2027.
The average revenue per user (ARPU) is expected to amount to US$94.29.
In global comparison, most revenue will be generated in the United States (US$13,090.00m in 2023).
With a projected rate of 17.1%, the user penetration in the Sport Events segment is highest in Luxembourg.

Definition:

The Sports Events segment consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The segment covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

in-scope

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

out-of-scope

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

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