Revenue in the Casual Dating segmen is projected to reach US$913,800,000.00 in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.44%, resulting in a projected market volume of US$967,700,000.00 by 2027.
In the Casual Dating segmen, the number of users is expected to amount to 215.7m users by 2027.
User penetration will be 2.2% in 2023 and is expected to hit 2.7% by 2027.
The average revenue per user (ARPU) is expected to amount to US$5.52.
In global comparison, most revenue will be generated in the United States (US$288.00m in 2023).
With a projected rate of 4.5%, the user penetration in the Casual Dating segmen is highest in the United States.
Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. These are not exclusively addressed to singles, but also provide people with ways to enter into extra-relational affairs like Ashley Madison. These types of online dating such as AdultFriendFinder or VictoriaMilan clearly focus on non-committal erotic adventures.
Offline dating agencies or online purchased tickets for speed dating or similar events are not included.
The user base covers paying and non-paying customers.
Apps and portals focused on non-committal erotic adventures
Infidelity-based online dating service to enter into extra-relational affairs (e.g. Ashley Madison)
Niche dating, such as portals or apps for vegetarians