Casual Dating

  • Worldwide
  • Revenue in the Casual Dating segment is projected to reach US$1,467m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 6.47%, resulting in a projected market volume of US$1,885m by 2025.
  • In the Casual Dating segment, the number of users is expected to amount to 218.9m users by 2025.
  • User penetration will be 2.0% in 2021 and is expected to hit 2.8% by 2025.
  • The average revenue per user (ARPU) is expected to amount to US$9.51.
  • In global comparison, most revenue will be generated in the United States (US$314m in 2021).
  • With a projected rate of 4.4%, the user penetration in the Casual Dating segment is highest in the United States.
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