Revenue in the Matchmaking segment is projected to reach US$3,758,000,000.00 in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 6.90%, resulting in a projected market volume of US$4,908,000,000.00 by 2026.
In the Matchmaking segment, the number of users is expected to amount to 153.5m users by 2026.
User penetration will be 1.5% in 2022 and is expected to hit 1.9% by 2026.
The average revenue per user (ARPU) is expected to amount to US$32.92.
In global comparison, most revenue will be generated in India (US$857.40m in 2022).
With a projected rate of 2.8%, the user penetration in the Matchmaking segment is highest in Singapore.
The Matchmaking segment contains online services for the systematic search for partners by means of psychological tests or questionnaires. The main characteristic of these services is the fact that registered members search for life partners who are willing to enter into a long-term committed relationship. Furthermore, matchmaking services automatically recommend potential partners to their users. These suggestions are based primarily on personality tests, which can determine a suitable partner by means of matching algorithms.
Offline dating agencies or online purchased tickets for speed dating or similar events are not included.
The user base covers paying and non-paying customers.
Matchmaking for the search for life partners
Matchmaking portals and apps that use mathematical algorithms to generate matches
Offline matchmaking services
Apps and portals that create matches based on users location (e.g. Spotted)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
Niche dating, such as portals or apps for vegetarians