Tissue and Hygiene Paper


  • Toilet paper
  • Tissues
  • Kitchen roll
  • Feminine hygiene products
  • Diapers/Nappies


  • Incontinence products
  • Away-from-home (AfH) tissue
Market definition



  • Revenue in the "Tissue and Hygiene Paper" market amounts to US$23,166m in 2017. The market is expected to grow annually by 1.8 % (CAGR 2017-2020).
  • The market's largest segment is the segment "Toilet Paper" with a market volume of US$8,757m in 2017.
  • From an international perspective it is shown that most revenue is generated in the United States (US$22,535m in 2017).
  • In relation to total population figures, per person revenues of US$44.38 are generated in 2017.
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