Digital Classifieds - Malaysia

  • Malaysia
  • Ad spending in the Digital Classifieds market in Malaysia is forecasted to reach US$76.82m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.51%, leading to a projected market volume of US$82.81m by 2029.
  • When compared globally, the majority of ad spending will originate from China (US$7,661.00m in 2024).
  • The average ad spending per internet user in the General classifieds market is estimated to be US$0.75 in 2024.
  • Within the Digital Classifieds market in Malaysia, 46% of the total ad spending is expected to be generated through mobile in 2029.
  • The digital classifieds market in Malaysia is experiencing rapid growth, driven by increasing internet penetration and a shift towards online advertising platforms.

Key regions: Japan, Australia, Europe, India, Germany

Region comparison

Analyst Opinion

The Digital Classifieds market in Malaysia is experiencing significant growth and development.

Customer preferences:
In Malaysia, there is a growing preference for online shopping and digital platforms for buying and selling goods and services. Customers are increasingly turning to digital classifieds platforms as a convenient and efficient way to find and purchase items. The ease of use and wide range of products available on these platforms are appealing to customers who are looking for a hassle-free shopping experience. Additionally, the ability to compare prices and read reviews from other users provides customers with the confidence to make informed purchasing decisions.

Trends in the market:
One of the key trends in the Digital Classifieds market in Malaysia is the increasing popularity of mobile apps. With the widespread adoption of smartphones and the availability of high-speed internet, mobile apps have become the preferred method for accessing digital classifieds platforms. The convenience of being able to browse and purchase items on the go has contributed to the growing usage of mobile apps in the market. Another trend in the market is the rise of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there is a growing demand for specialized platforms that cater to specific industries or interests. These niche platforms provide a targeted and curated experience for users, making it easier for them to find the products or services they are looking for.

Local special circumstances:
One of the unique characteristics of the Digital Classifieds market in Malaysia is the strong presence of local players. While international platforms have a significant presence in the market, local platforms have been able to establish a strong foothold by catering to the specific needs and preferences of Malaysian consumers. These local platforms often have a better understanding of the local market dynamics and are able to provide a more localized experience for users.

Underlying macroeconomic factors:
The growth of the Digital Classifieds market in Malaysia can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration and smartphone adoption rate in the country have provided a solid foundation for the growth of digital platforms. With more people gaining access to the internet, the potential customer base for digital classifieds platforms continues to expand. Secondly, the rise of the gig economy and the increasing number of freelancers and small businesses in Malaysia have contributed to the growth of the Digital Classifieds market. These individuals and businesses often rely on digital platforms to promote their products and services, making digital classifieds platforms an essential tool for their business operations. In conclusion, the Digital Classifieds market in Malaysia is experiencing significant growth and development due to the increasing customer preference for online shopping, the rise of mobile apps, the emergence of niche platforms, the strong presence of local players, and the underlying macroeconomic factors such as internet penetration and the gig economy. As these trends and factors continue to evolve, the market is expected to further expand and diversify in the coming years.


Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.


We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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