Media - Malaysia

  • Malaysia
  • Malaysia is projected to reach a revenue of US$3,895.00m in the Media market by 2024.
  • The country's largest market is TV & Video, with a market volume of US$1,769.00m in 2024.
  • In global comparison, the in the United States is expected to generate the most revenue, reaching US$525.70bn in 2024.
  • Within the Media market, 35.23% of total revenues will be generated through digital Media market by 2029.
  • Malaysia's media market is experiencing a shift towards digital platforms, with online news outlets gaining popularity among the tech-savvy population.

Key regions: United States, China, Japan, United Kingdom, Germany

 
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Analyst Opinion

The Media market in Malaysia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
Customers in Malaysia are increasingly consuming media content through digital platforms, such as streaming services and social media. This shift in preference can be attributed to the convenience and accessibility offered by these platforms. Additionally, there is a growing demand for localized content that caters to the diverse cultural and linguistic backgrounds of the Malaysian population. As a result, media companies are investing in producing and distributing content that resonates with the local audience.

Trends in the market:
One of the key trends in the media market in Malaysia is the rise of streaming services. Platforms like Netflix and iFlix have gained popularity among Malaysian consumers, who are now opting for on-demand content that can be accessed anytime, anywhere. This trend has led to a decline in traditional media consumption, such as television and print media. As a result, media companies are adapting their strategies to focus more on digital platforms and creating original content for streaming services. Another trend in the market is the increasing use of social media as a primary source of news and entertainment. Malaysians are actively engaging with social media platforms like Facebook, Instagram, and YouTube, where they can access a wide range of content, including news, videos, and live streams. This trend has led to the emergence of social media influencers and content creators who have a significant impact on consumer behavior and brand perception.

Local special circumstances:
Malaysia is a multicultural and multilingual country, with a diverse population that speaks various languages, including Malay, English, Chinese, and Tamil. This linguistic diversity has created a demand for media content in different languages, leading to the growth of niche media outlets and platforms that cater to specific language communities. Media companies are capitalizing on this demand by producing content in multiple languages and targeting specific audience segments.

Underlying macroeconomic factors:
The growth of the media market in Malaysia can also be attributed to the country's strong economic performance and increasing disposable income. As the economy continues to grow, more Malaysians have the means to access and consume media content. This has created a larger consumer base for media companies, driving the expansion of the market. In conclusion, the media market in Malaysia is evolving to meet the changing preferences of customers, who are increasingly consuming content through digital platforms and social media. The rise of streaming services and the use of social media as a primary source of news and entertainment are key trends in the market. The linguistic diversity of the country has also led to the growth of niche media outlets catering to specific language communities. Overall, the strong economic performance and increasing disposable income in Malaysia are driving the growth of the media market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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