Telemarketing - Malaysia

  • Malaysia
  • Ad spending in the Telemarketing market in Malaysia is forecasted to reach US$19.25m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.20%, leading to a projected market volume of US$19.44m by 2029.
  • When compared globally, the United States is expected to generate the highest ad spending (US$4,616.00m in 2024).
  • The average ad spending per capita in the Telemarketing market is projected to be US$0.56 in Malaysia by 2024.
  • Telemarketing in Malaysia's advertising market is increasingly leveraging personalized strategies to engage consumers effectively and drive higher conversion rates.

Key regions: Asia, Germany, China, United Kingdom, Japan

Region comparison

Analyst Opinion

The Telemarketing Advertising market in Malaysia is experiencing significant growth and development.

Customer preferences:
Customers in Malaysia are increasingly receptive to telemarketing advertising due to several factors. Firstly, the rapid growth of the internet and mobile technology has made it easier for marketers to reach a larger audience through telemarketing. This convenience factor has made telemarketing a popular choice for both businesses and consumers. Additionally, the rise of social media and online shopping has created a need for targeted advertising, which telemarketing can provide.

Trends in the market:
One of the key trends in the Malaysian telemarketing advertising market is the increasing use of data analytics and artificial intelligence. Marketers are utilizing these technologies to analyze customer data and create personalized campaigns. This allows them to target specific demographics and increase the effectiveness of their advertising efforts. Another trend is the integration of telemarketing with other marketing channels, such as email and social media. This multi-channel approach allows marketers to reach customers through multiple touchpoints, increasing the chances of engagement and conversion.

Local special circumstances:
One of the unique aspects of the Malaysian market is the cultural diversity of its population. Malaysia is home to various ethnic groups, each with its own language and cultural preferences. This diversity presents both challenges and opportunities for telemarketers. On one hand, it requires marketers to develop campaigns that are sensitive to different cultural norms and preferences. On the other hand, it allows for targeted advertising that can resonate with specific ethnic groups.

Underlying macroeconomic factors:
The growth of the telemarketing advertising market in Malaysia is also influenced by several macroeconomic factors. Firstly, the country's strong economic performance and rising disposable incomes have increased consumer spending power. This has created a larger market for products and services, driving the demand for advertising. Additionally, Malaysia's strategic location and robust infrastructure make it an attractive destination for businesses looking to expand their operations in the Asia-Pacific region. This has led to increased investment in advertising and marketing activities, including telemarketing. In conclusion, the Telemarketing Advertising market in Malaysia is experiencing growth and development due to customer preferences for convenience and personalized advertising, as well as the integration of technology and the unique cultural diversity of the country. These trends are further supported by Malaysia's strong economy and attractive business environment.


Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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