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Web Push Advertising - Malaysia

Malaysia

Ad spending in the Web Push Advertising market in Malaysia is forecasted to reach US$5.35m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.49%, leading to an estimated market volume of US$6.05m by 2029.
When compared globally, the United States will contribute the most to ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.16 in 2024.
In Malaysia, Web Push Advertising is gaining traction among businesses looking to target tech-savvy consumers with personalized messages and offers.

Key regions: Asia, China, Australia, Japan, United Kingdom

Market

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Currency

Analyst Opinion

The Web Push Advertising market in Malaysia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing popularity of mobile devices in Malaysia. With a high smartphone penetration rate, more and more people are using their mobile devices to access the internet and consume content. This has created a huge opportunity for advertisers to reach their target audience through web push notifications.

Trends in the market: Another trend driving the growth of the Web Push Advertising market in Malaysia is the increasing demand for personalized and targeted advertising. Web push notifications allow advertisers to deliver highly relevant and personalized messages to their audience, based on their browsing behavior and preferences. This level of personalization can greatly increase the effectiveness of advertising campaigns and drive higher engagement and conversion rates.

Local special circumstances: In addition to customer preferences, there are also some local special circumstances that are contributing to the growth of the Web Push Advertising market in Malaysia. For example, the country has a large and growing e-commerce sector, with more and more people shopping online. Web push notifications are an effective way for e-commerce businesses to communicate with their customers and drive sales. Additionally, Malaysia has a young and tech-savvy population, who are open to trying out new technologies and are receptive to receiving web push notifications.

Underlying macroeconomic factors: There are also some underlying macroeconomic factors that are fueling the growth of the Web Push Advertising market in Malaysia. For instance, the country has a strong and stable economy, which has been attracting foreign investment and driving economic growth. This has led to an increase in consumer spending and a growing middle class, who have more disposable income to spend on products and services. Advertisers are capitalizing on this by using web push notifications to promote their offerings and attract customers. Overall, the Web Push Advertising market in Malaysia is experiencing significant growth due to customer preferences for mobile devices and personalized advertising, as well as local special circumstances such as the growing e-commerce sector and a young and tech-savvy population. These factors, combined with the underlying macroeconomic factors of a strong and stable economy, are driving the adoption of web push notifications by advertisers in Malaysia.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.