Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Southeast Asia

Southeast Asia

Ad spending in the Web Push Advertising market in Southeast Asia is forecasted to reach US$66.62m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.30%, leading to a projected market volume of US$74.64m by 2029.
When compared globally, the United States will generate the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is expected to be US$0.11 in 2024.
In Southeast Asia, the growing adoption of Web Push Advertising is revolutionizing the digital marketing landscape, offering targeted and real-time engagement opportunities for businesses.

Key regions: Asia, China, Australia, Japan, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Web Push Advertising market in Southeast Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southeast Asia are shifting towards digital platforms and mobile devices. With the increasing penetration of smartphones and internet connectivity in the region, consumers are spending more time online and using mobile apps. This has created a favorable environment for Web Push Advertising, as it allows businesses to reach their target audience directly on their mobile devices, even when they are not actively using a specific app or website. Trends in the market indicate that businesses in Southeast Asia are increasingly adopting Web Push Advertising as part of their marketing strategies. This is driven by the effectiveness and efficiency of this advertising format. Web Push Advertising offers higher click-through rates and conversion rates compared to traditional display advertising, making it an attractive option for businesses looking to maximize their return on investment. Additionally, the ability to personalize and target messages based on user behavior and preferences further enhances the effectiveness of Web Push Advertising. Local special circumstances in Southeast Asia also contribute to the growth of the Web Push Advertising market. The region has a large and diverse population, with different languages, cultures, and preferences. Web Push Advertising allows businesses to tailor their messages to specific segments of the population, ensuring relevance and resonance. Furthermore, Southeast Asia has a rapidly growing e-commerce sector, with more consumers turning to online shopping. Web Push Advertising plays a crucial role in driving traffic to e-commerce platforms and increasing sales. Underlying macroeconomic factors further support the development of the Web Push Advertising market in Southeast Asia. The region has experienced strong economic growth in recent years, leading to an increase in disposable income and consumer spending. This creates opportunities for businesses to invest in advertising and reach a larger customer base. Additionally, Southeast Asia has a young and tech-savvy population, which is more receptive to digital advertising and open to exploring new products and services. In conclusion, the Web Push Advertising market in Southeast Asia is growing and evolving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in the region are recognizing the effectiveness of Web Push Advertising in reaching their target audience and driving engagement. As the digital landscape continues to expand in Southeast Asia, the Web Push Advertising market is expected to further thrive and offer new opportunities for businesses to connect with consumers.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.