Key regions: China, Asia, Europe, Germany, United States
The SMS Advertising market in Southeast Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Southeast Asia are shifting towards mobile devices as the primary means of communication and accessing information. With the increasing penetration of smartphones and affordable mobile data plans, people are relying on their mobile devices for various activities, including receiving and sending SMS messages. This shift in customer behavior has created a ripe opportunity for SMS Advertising to reach a large and engaged audience. Trends in the market indicate that businesses in Southeast Asia are recognizing the effectiveness of SMS Advertising as a marketing tool. Compared to other forms of advertising, SMS Advertising offers several advantages, such as high open rates, immediate delivery, and cost-effectiveness. These factors have led to an increased adoption of SMS Advertising by businesses across various industries, including retail, e-commerce, and financial services. Local special circumstances in Southeast Asia also contribute to the growth of the SMS Advertising market. The region is characterized by a diverse population, with different languages, cultures, and preferences. SMS Advertising allows businesses to tailor their messages to specific target audiences, taking into account local nuances and preferences. This localization approach enhances the effectiveness of SMS Advertising campaigns and increases customer engagement. Underlying macroeconomic factors further support the development of the SMS Advertising market in Southeast Asia. The region is experiencing rapid economic growth, with a rising middle class and increasing disposable incomes. As a result, consumer spending is on the rise, and businesses are looking for effective ways to reach and engage this growing customer base. SMS Advertising provides a cost-effective and targeted solution for businesses to promote their products and services to potential customers. In conclusion, the SMS Advertising market in Southeast Asia is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in the region are recognizing the effectiveness of SMS Advertising as a marketing tool and are leveraging it to reach a large and engaged audience. With the continued growth of mobile device usage and the region's economic development, the SMS Advertising market in Southeast Asia is expected to thrive in the coming years.
Data coverage:
The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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