Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Austria

Austria

Ad spending in Austria's Digital Video Advertising market is forecasted to reach US$383.30m in 2024.
Ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.56%, leading to a projected market volume of US$479.00m by 2029.
With a projected market volume of US$84,610.00m in 2024, most revenue will be generated the United States.
In Austria's Digital Video Advertising market, 73.30% of total ad spending will be generated through mobile in 2029.
The average ad spending per internet user in Austria's Digital Video Advertising market is projected to amount to US$47.68 in 2024.
Connected TV ad spending in Austria's Digital Video Advertising market is estimated to reach US$47.66m in 2024.
Connected TV is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.08%, resulting in a projected market volume of US$58.21m by 2029.
Ad spending on short-form videos in Austria's Digital Video Advertising market is forecasted to reach US$157.30m in 2024.
The ad spending on short-form videos is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 9.74%, resulting in a projected market volume of US$250.40m by 2029.
Austria's digital video advertising market is seeing a surge in programmatic ad buying, driving targeted and efficient campaigns for advertisers in the region.

Key regions: United Kingdom, Australia, Japan, Germany, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Video Advertising market in Austria has been experiencing significant growth in recent years.

Customer preferences: Austrian consumers have shown a growing preference for digital video advertising due to its convenience and accessibility. With the increasing popularity of smartphones and tablets, people are spending more time on these devices, creating a larger audience for digital video advertisements. Additionally, the ability to skip or block traditional television commercials has led many consumers to seek out alternative forms of advertising, such as digital video.

Trends in the market: One of the key trends in the Austrian Digital Video Advertising market is the shift towards programmatic advertising. Programmatic advertising allows for more targeted and personalized ads, which can result in higher engagement and conversion rates. Advertisers in Austria are increasingly using programmatic platforms to reach their target audience more effectively and efficiently. Another trend in the market is the rise of mobile video advertising. With the widespread use of smartphones and tablets, mobile video has become an integral part of consumers' daily lives. Advertisers are capitalizing on this trend by creating mobile-friendly video content and utilizing mobile-specific advertising formats, such as in-app video ads and pre-roll ads on mobile websites.

Local special circumstances: Austria is known for its strong data protection laws and regulations. This has led to a greater emphasis on user consent and privacy in the digital advertising industry. Advertisers in Austria must ensure that they comply with these regulations and obtain proper consent from users before collecting and using their personal data for targeted advertising.

Underlying macroeconomic factors: The Austrian economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This has contributed to increased consumer spending and confidence, which in turn has led to higher advertising budgets. Advertisers are investing more in digital video advertising to reach the growing online audience and capitalize on the favorable economic conditions. In conclusion, the Digital Video Advertising market in Austria is experiencing growth due to the preferences of Austrian consumers for convenient and accessible advertising options. The shift towards programmatic advertising and the rise of mobile video advertising are key trends in the market. Local special circumstances, such as data protection regulations, and underlying macroeconomic factors, such as a strong economy, are also influencing the development of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.