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eBooks - Romania

Romania

The revenue in the eBooks market in Romania is forecasted to reach US$8.28m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.53%, leading to a projected market volume of US$8.50m by 2029.
In Romania's eBooks market, the number of readers is projected to reach 2.6m users by 2029.
User penetration is set to be 12.9% in 2024 and is projected to increase to 13.6% by 2029.
The average revenue per user (ARPU) is expected to be US$3.27.
In a global context, the in the United States is anticipated to generate the most revenue (US$5,336.00m in 2024) in the eBooks market.
In Romania, the eBook market is experiencing a surge in popularity, with readers increasingly turning to digital formats for their literary consumption.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in Romania is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Romania, there is a growing preference for digital content consumption, including eBooks. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of eBooks make them an attractive option for readers. With just a few clicks, readers can access a wide range of titles from the comfort of their own homes or on the go. Additionally, eBooks often come at a lower price compared to physical books, making them a more affordable option for many readers. Furthermore, the ability to adjust font size and use features like highlighting and note-taking make eBooks a popular choice among those with visual impairments or those who prefer a more interactive reading experience.

Trends in the market: One of the key trends in the eBooks market in Romania is the increasing popularity of self-publishing. Authors are now able to bypass traditional publishing routes and directly publish their works as eBooks. This trend has led to a greater diversity of content available to readers, as self-published authors often explore niche topics or genres that may not have been traditionally picked up by publishers. Additionally, the rise of eBook subscription services has also contributed to the growth of the market. These services offer readers unlimited access to a vast library of eBooks for a monthly fee, providing a cost-effective way to explore new titles and authors.

Local special circumstances: Romania has a high literacy rate, with a strong reading culture. This cultural inclination towards reading has played a significant role in the growth of the eBooks market. Additionally, the country has seen an increase in the adoption of digital devices such as smartphones and e-readers, further fueling the demand for eBooks.

Underlying macroeconomic factors: The Romanian economy has been steadily growing in recent years, resulting in an increase in disposable income and a higher standard of living for many individuals. This economic growth has contributed to the expansion of the eBooks market, as more people are able to afford digital devices and indulge in leisure activities such as reading. In conclusion, the eBooks market in Romania is experiencing growth and development due to customer preferences for convenience and affordability, trends such as self-publishing and eBook subscription services, local special circumstances like a strong reading culture, and underlying macroeconomic factors such as economic growth and increased disposable income.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.