Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Romanian consumers have shown a strong preference for digital content and on-demand services, leading to a shift away from traditional TV viewing. This is driven by factors such as convenience, flexibility, and a desire for personalized content. Streaming services, both local and international, have gained popularity as they offer a wide range of content that can be accessed anytime and anywhere. Additionally, the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs have made it easier for consumers to access and consume digital content.
Trends in the market: One of the key trends in the TV & Video market in Romania is the rise of subscription video-on-demand (SVOD) services. Providers such as Netflix and Amazon Prime Video have gained a significant market share by offering a vast library of movies, TV shows, and original content. This trend is expected to continue as more players enter the market and local content production increases. Another trend in the market is the growth of online video advertising. Advertisers are increasingly shifting their budgets towards digital platforms, including video advertising, as they offer better targeting capabilities and higher engagement rates. This trend is driven by the increasing number of internet users in Romania and the growing popularity of online video platforms.
Local special circumstances: Romania has a strong local content production industry, which has contributed to the growth of the TV & Video market. The country has a rich cultural heritage and a vibrant creative industry, which has led to the production of high-quality TV shows, movies, and documentaries. Local content providers have also benefited from government support and funding, further boosting the growth of the market.
Underlying macroeconomic factors: The growth of the TV & Video market in Romania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to invest in digital entertainment services and upgrade their home entertainment systems. Additionally, the government has implemented favorable policies to promote digitalization and attract foreign investment in the media and entertainment sector, further driving the growth of the market. In conclusion, the TV & Video market in Romania is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital content and on-demand services, the rise of SVOD platforms, the growth of online video advertising, the strong local content production industry, and the favorable macroeconomic environment are all contributing to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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