Market Insights Advertising & Media Media Cinema

Cinema Concessions - Romania

Romania

Revenue in the Cinema Concessions market is projected to reach US$38.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.63%, resulting in a projected market volume of US$46.37m by 2029.
In the Cinema Concessions market, the number of viewers is expected to amount to 2.9m users by 2029.
User penetration will be 13.7% in 2024 and is expected to hit 15.3% by 2029.
The average revenue per viewer is expected to amount to US$14.40.
In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Romania is experiencing significant growth and development in recent years.

Customer preferences: Customers in Romania have shown a strong preference for cinema concessions, making it an important revenue stream for cinema operators. The availability of a wide range of snacks and beverages has become an integral part of the cinema experience for Romanian moviegoers. The convenience of being able to purchase and consume these items within the cinema premises enhances the overall movie-watching experience.

Trends in the market: One of the key trends in the Cinema Concessions market in Romania is the increasing demand for premium and gourmet food options. Customers are willing to pay a premium for high-quality snacks and beverages that are unique and offer a more indulgent experience. This trend is driven by the growing disposable income of the Romanian population and their desire for a more luxurious cinema experience. Another trend in the market is the introduction of healthier food options in cinema concessions. With the rising awareness of health and wellness, customers are becoming more conscious of their food choices. As a result, cinema operators are offering a variety of healthier snacks and beverages, such as fresh fruit, salads, and low-sugar drinks, to cater to this demand.

Local special circumstances: Romania has a strong cinema culture, with a significant number of movie theaters across the country. This provides ample opportunities for cinema operators to expand their concessions offerings and cater to a diverse customer base. Additionally, Romanian consumers have a strong affinity for socializing and spending time with friends and family, making cinema concessions an attractive option for social gatherings.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Romania can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income levels. As a result, consumers are more willing to spend on leisure activities, including going to the cinema and purchasing concessions. Furthermore, the increasing urbanization and changing lifestyles in Romania have contributed to the growth of the Cinema Concessions market. As more people move to urban areas and lead busy lives, they seek convenient entertainment options, such as going to the cinema. The availability of a wide range of concessions within the cinema premises caters to their need for convenience and saves them time. In conclusion, the Cinema Concessions market in Romania is developing rapidly due to customer preferences for a diverse range of snacks and beverages, including premium and healthier options. The local cinema culture and underlying macroeconomic factors, such as economic growth and urbanization, further contribute to the growth of this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.