Market Insights Advertising & Media Media Cinema

Box Office - Pakistan

Pakistan

Revenue in the Box Office market is projected to reach US$71.94m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.72%, resulting in a projected market volume of US$90.61m by 2029.
In the Box Office market, the number of viewers is expected to amount to 7.1m users by 2029.
User penetration will be 2.6% in 2024 and is expected to hit 2.6% by 2029.
The average revenue per viewer is expected to amount to US$11.20.
In global comparison, most revenue will be generated in the United States (US$10,140.00m in 2024).

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Box Office market in Pakistan has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Box Office market in Pakistan is the changing preferences of the customers. Pakistani audiences have shown a growing interest in local films, which has led to an increase in the number of Pakistani films being produced and released in the country. This shift in customer preferences can be attributed to the improved quality of Pakistani films, as well as the relatability of the stories and characters portrayed in these films. Additionally, the rise of social media platforms has allowed for greater promotion and awareness of local films, further driving audience interest.

Trends in the market: Another trend in the Box Office market in Pakistan is the increasing popularity of international films, particularly those from neighboring countries such as India and Iran. Pakistani audiences have shown a strong affinity for Bollywood films, which are known for their vibrant music, dance sequences, and larger-than-life storytelling. This trend can be attributed to the shared cultural and linguistic similarities between Pakistan and India, as well as the historical and cultural connections between the two countries. Furthermore, the availability of international films with subtitles has made it easier for Pakistani audiences to access and enjoy films from different regions.

Local special circumstances: The Box Office market in Pakistan is also influenced by local special circumstances. One such circumstance is the presence of a large Pakistani diaspora, particularly in countries like the United Kingdom, United States, and Canada. These overseas Pakistanis often have a strong connection to their homeland and are eager to watch Pakistani films, leading to a significant demand for Pakistani films in international markets. This has not only provided a boost to the Box Office revenue but has also helped in promoting Pakistani culture and cinema on a global scale.

Underlying macroeconomic factors: Underlying macroeconomic factors also play a role in the development of the Box Office market in Pakistan. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income among the middle class. This has led to a rise in consumer spending on entertainment, including cinema tickets. Furthermore, the government of Pakistan has taken steps to support the local film industry by providing incentives and subsidies, which has encouraged investment in film production and distribution. These factors have contributed to the overall growth and development of the Box Office market in Pakistan. Overall, the Box Office market in Pakistan has been growing due to changing customer preferences, the popularity of international films, local special circumstances, and underlying macroeconomic factors. As the industry continues to evolve and adapt to the changing landscape, it is expected that the Box Office market in Pakistan will continue to thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.