Cinema Concessions - Germany

  • Germany
  • Revenue in the Cinema Concessions market is projected to reach US$1.25bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.44%, resulting in a projected market volume of US$1.48bn by 2029.
  • In the Cinema Concessions market, the number of viewers is expected to amount to 40.4m users by 2029.
  • User penetration will be 44.3% in 2024 and is expected to hit 48.8% by 2029.
  • The average revenue per viewer is expected to amount to US$33.91.
  • In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, Europe, United States, China, United Kingdom

Region comparison

Analyst Opinion

The Cinema Concessions market in Germany has been experiencing significant growth in recent years.

Customer preferences:
One of the main factors driving the growth of the Cinema Concessions market in Germany is the changing preferences of customers. Cinemagoers in Germany are increasingly looking for a complete entertainment experience when they visit the cinema. They are not only interested in watching the latest movies, but also in enjoying a wide range of food and beverage options. This has led to an increase in demand for cinema concessions, including popcorn, nachos, soft drinks, and candy.

Trends in the market:
A key trend in the Cinema Concessions market in Germany is the introduction of premium and gourmet food options. Cinemas in Germany are now offering a variety of high-quality snacks and beverages to cater to the evolving tastes of their customers. This includes artisanal popcorn flavors, gourmet hot dogs, and craft beers. The introduction of these premium options has not only enhanced the overall cinema experience for customers but has also increased the average spend per customer. Another trend in the market is the integration of technology to improve the efficiency of concession sales. Many cinemas in Germany have implemented self-service kiosks and mobile ordering systems, allowing customers to place their orders and make payments without having to wait in long queues. This not only improves the customer experience but also increases the speed and accuracy of concession sales.

Local special circumstances:
Germany has a strong tradition of cinema culture, with a large number of cinemas spread across the country. This provides a favorable environment for the growth of the Cinema Concessions market. Additionally, Germans have a high disposable income and are willing to spend on entertainment and leisure activities, including going to the cinema. This has further contributed to the growth of the Cinema Concessions market in the country.

Underlying macroeconomic factors:
The growth of the Cinema Concessions market in Germany can also be attributed to favorable macroeconomic factors. The German economy has been performing well in recent years, with low unemployment rates and increasing consumer confidence. This has resulted in higher discretionary spending by consumers, including spending on leisure activities such as going to the cinema. The strong economy has also attracted investments in the cinema industry, leading to the expansion and modernization of cinemas across the country. In conclusion, the Cinema Concessions market in Germany is experiencing significant growth due to changing customer preferences, the introduction of premium and gourmet food options, the integration of technology, the strong cinema culture in the country, and favorable macroeconomic factors. As the market continues to evolve, cinema operators in Germany will need to focus on innovation and providing a unique and enjoyable cinema experience to attract and retain customers.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


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