Market Insights Advertising & Media Media Cinema

Cinema Concessions - Singapore

Singapore

Revenue in the Cinema Concessions market is projected to reach US$99.21m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.79%, resulting in a projected market volume of US$119.50m by 2029.
In the Cinema Concessions market, the number of viewers is expected to amount to 2.7m users by 2029.
User penetration will be 39.7% in 2024 and is expected to hit 43.4% by 2029.
The average revenue per viewer is expected to amount to US$41.25.
In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, United States, United Kingdom, India, Asia

Market

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Currency

Analyst Opinion

The Cinema Concessions market in Singapore has been experiencing significant growth in recent years.

Customer preferences: Customers in Singapore have shown a strong preference for a wide variety of food and beverages options when visiting cinemas. They enjoy the convenience of being able to purchase snacks and drinks at the cinema, and often view it as an essential part of the overall movie-going experience. Additionally, customers in Singapore tend to have a preference for healthier options, such as fresh fruit or popcorn without excessive butter or salt.

Trends in the market: One of the key trends in the Cinema Concessions market in Singapore is the increasing availability of gourmet and premium food and beverage options. Cinemas are now offering a range of high-quality snacks and drinks, including artisanal popcorn flavors, craft beers, and specialty coffee. This trend is driven by the growing demand for unique and indulgent experiences, as well as the desire to cater to a more discerning customer base. Another trend in the market is the rise of online ordering and delivery services for cinema concessions. Customers can now pre-order their snacks and drinks online and have them delivered directly to their seats in the cinema. This convenience factor has proven to be popular among busy professionals and families, who appreciate the time-saving aspect of not having to queue at the concession stands.

Local special circumstances: Singapore is known for its vibrant food culture, with a wide range of international cuisines available throughout the country. This has influenced the Cinema Concessions market in Singapore, as customers expect a diverse range of food and beverage options when visiting the cinema. Cinemas in Singapore have responded to this demand by offering a variety of cuisines, including local favorites such as chicken rice and laksa, alongside more traditional cinema snacks.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Singapore have contributed to the growth of the Cinema Concessions market. As people have more money to spend, they are more willing to indulge in premium food and beverage options when visiting the cinema. Additionally, the growing tourism industry in Singapore has also played a role in driving the demand for cinema concessions, as tourists often seek out unique and local experiences during their visit. In conclusion, the Cinema Concessions market in Singapore is developing in response to customer preferences for a wide variety of food and beverage options, including gourmet and premium offerings. The market is also being influenced by the rise of online ordering and delivery services, as well as the vibrant food culture in Singapore. The strong economy and high disposable income levels in the country are underlying macroeconomic factors that have contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.