Media - Singapore

  • Singapore
  • Singapore's Media market is forecasted to achieve a revenue of US$3.79bn in 2024.
  • The largest market within the market is Newspapers & Magazines, with a market volume of US$1.35bn in 2024.
  • When compared globally, the in the United States is expected to generate the highest revenue, reaching US$526.40bn in 2024.
  • By 2029, 45.17% of the total revenues in the Media market will come from digital Media market.
  • Singapore's media market is rapidly embracing digital platforms, with a surge in online streaming services and interactive content consumption.

Key regions: United States, China, Japan, United Kingdom, Germany

 
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Analyst Opinion

The Media market in Singapore has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
Customers in Singapore have shown a growing preference for digital media consumption, with online streaming platforms and social media becoming increasingly popular. This shift in preference can be attributed to factors such as convenience, accessibility, and the wide range of content available online. Additionally, the rise of mobile devices has further fueled the demand for digital media, as consumers can now access their favorite content anytime, anywhere.

Trends in the market:
One of the key trends in the media market in Singapore is the increasing popularity of video streaming services. Platforms such as Netflix, Amazon Prime Video, and Disney+ have gained a strong foothold in the market, offering a wide variety of content to suit different preferences. This trend is driven by the convenience of streaming services, as customers can watch their favorite shows and movies on demand, without the need for traditional cable or satellite TV subscriptions. Another trend in the market is the growing influence of social media on media consumption habits. Platforms like Facebook, Instagram, and YouTube have become important channels for content discovery and sharing. This trend has led to the rise of social media influencers and content creators, who have a significant impact on consumer preferences and purchasing decisions.

Local special circumstances:
Singapore's small geographical size and high population density make it an ideal market for digital media. The country's advanced telecommunications infrastructure and high internet penetration rate have created a conducive environment for the growth of digital media platforms. Furthermore, the government's push for digital transformation and the development of smart city initiatives have further accelerated the adoption of digital media in Singapore.

Underlying macroeconomic factors:
Singapore's strong economy and high disposable income levels have also contributed to the growth of the media market. The country's stable political environment, business-friendly policies, and well-developed financial sector attract global media companies and investments. Additionally, Singapore's multicultural society and diverse population create a demand for a wide range of content, catering to different languages, cultures, and interests. In conclusion, the media market in Singapore is experiencing significant growth due to changing customer preferences, including the shift towards digital media consumption and the increasing influence of social media. The local special circumstances, such as Singapore's small size, advanced infrastructure, and government initiatives, have further fueled this growth. Moreover, the country's strong economy and high disposable income levels have created a favorable environment for media companies to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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