Market Insights Advertising & Media Media

Games - Switzerland

Switzerland

Revenue in the Games market is projected to reach US$2,141.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.90%, resulting in a projected market volume of US$3,131.00m by 2029.
In global comparison, most revenue will be generated in China (US$128.90bn in 2024).
In the Games market, the number of users is expected to amount to 3.3m users by 2029.
User penetration will be 33.5% in 2024 and is expected to hit 36.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1,177.00.

Key regions: Europe, China, India, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Games market in Switzerland has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, and local special circumstances. Customer preferences in Switzerland have played a significant role in shaping the Games market.

Swiss consumers have shown a strong preference for high-quality, innovative games that offer immersive and engaging experiences. They value games that provide a combination of entertainment, education, and social interaction. This has led to an increased demand for a wide range of games, including console games, mobile games, and PC games.

Additionally, Swiss consumers are willing to spend more on games that offer premium features or exclusive content. Trends in the market have also contributed to the growth of the Games market in Switzerland. The rise of digital distribution platforms, such as Steam and the App Store, has made it easier for Swiss consumers to access a wide variety of games.

This has increased the availability and convenience of games, leading to higher adoption rates. Furthermore, the popularity of online multiplayer games has driven the demand for gaming communities and esports events in Switzerland. This has created new opportunities for game developers, publishers, and event organizers to cater to the growing interest in competitive gaming.

Local special circumstances have further fueled the growth of the Games market in Switzerland. The country's strong economy and high disposable income levels have allowed Swiss consumers to allocate a significant portion of their budget to entertainment and leisure activities, including gaming. Additionally, Switzerland has a well-developed infrastructure and high internet penetration rates, which have facilitated the adoption of digital games and online gaming services.

The country's multilingual population has also contributed to the diversity of the Games market, with games being available in multiple languages to cater to the preferences of different regions and language groups. Underlying macroeconomic factors have also played a role in the development of the Games market in Switzerland. The country's stable political environment, strong intellectual property rights protection, and supportive regulatory framework have created a favorable business environment for game developers and publishers.

Furthermore, Switzerland's position as a global hub for technology and innovation has attracted international game companies to establish a presence in the country, leading to increased investment and job opportunities in the Games industry. Overall, the Games market in Switzerland is experiencing growth due to customer preferences for high-quality games, market trends such as digital distribution and online multiplayer gaming, local special circumstances including a strong economy and high internet penetration rates, and underlying macroeconomic factors that support the development of the Games industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.