Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Switzerland is experiencing significant growth and development due to various factors. Customer preferences are shifting towards on-demand streaming services, resulting in a decline in traditional cable and satellite TV subscriptions. Additionally, the increasing availability of high-speed internet and advancements in technology are driving the adoption of smart TVs and connected devices.
Customer preferences: Swiss consumers are increasingly favoring on-demand streaming services over traditional TV channels. The convenience and flexibility offered by platforms like Netflix, Amazon Prime Video, and Disney+ are attracting a growing number of subscribers. This preference for on-demand content is driven by the desire for personalized entertainment experiences and the ability to watch shows and movies at any time and on any device.
Trends in the market: The rise of smart TVs and connected devices is transforming the TV & Video market in Switzerland. Smart TVs enable users to access streaming services directly through their televisions, eliminating the need for additional devices like set-top boxes or streaming sticks. This trend is further fueled by the increasing availability of high-speed internet, which allows for seamless streaming of high-quality content. As a result, the demand for traditional cable and satellite TV subscriptions is declining.
Local special circumstances: Switzerland has a multilingual population, with four official languages spoken in different regions of the country. This linguistic diversity has led to the development of a wide range of TV channels and content catering to various language groups. Swiss broadcasters have adapted to this diversity by offering programs in multiple languages, ensuring that viewers can access content in their preferred language. This localization of content has contributed to the growth of the TV & Video market in Switzerland.
Underlying macroeconomic factors: The strong economy and high purchasing power of Swiss consumers play a significant role in the development of the TV & Video market. The country's stable economy and high standard of living enable consumers to invest in advanced technology and entertainment services. Additionally, the presence of multinational companies and a thriving media industry contribute to the availability of a wide range of TV and video content in Switzerland. In conclusion, the TV & Video market in Switzerland is evolving to meet the changing preferences of consumers. The shift towards on-demand streaming services, the adoption of smart TVs and connected devices, and the localization of content are driving the growth and development of the market. These trends are supported by the strong economy and high purchasing power of Swiss consumers, creating a favorable environment for the TV & Video industry in Switzerland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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