Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Chile has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chile have shifted towards consuming TV and video content through digital platforms.
With the increasing availability of high-speed internet and the proliferation of smartphones, tablets, and smart TVs, consumers are opting for on-demand streaming services and online video platforms. This shift in preference is driven by the convenience and flexibility offered by digital platforms, allowing users to access content anytime, anywhere, and on multiple devices. One of the key trends in the TV & Video market in Chile is the rise of subscription video-on-demand (SVOD) services.
Platforms like Netflix, Amazon Prime Video, and Disney+ have gained popularity among Chilean consumers, offering a wide range of content, including movies, TV shows, and original productions. The convenience of SVOD services, with their vast libraries and personalized recommendations, has attracted a large number of subscribers in the country. Another trend in the market is the increasing demand for local content.
Chilean viewers are showing a growing interest in watching locally produced TV shows, movies, and documentaries. This trend is driven by a desire for culturally relevant content that reflects the local context and addresses social issues specific to Chile. Streaming platforms are responding to this demand by investing in local productions and partnering with local content creators.
Local special circumstances also play a role in shaping the TV & Video market in Chile. The country has a strong tradition of television broadcasting, with a number of popular free-to-air channels that have a loyal viewer base. While digital platforms are gaining popularity, traditional TV still holds a significant share of the market.
This is partly due to the fact that not all households in Chile have access to high-speed internet, especially in rural areas. As a result, traditional TV remains an important source of entertainment and information for many Chileans. Underlying macroeconomic factors also contribute to the development of the TV & Video market in Chile.
The country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed consumers to invest in high-quality TV sets and digital devices, as well as subscribe to streaming services. The growth of the TV & Video market is also supported by a favorable regulatory environment that encourages competition and innovation in the sector.
In conclusion, the TV & Video market in Chile is witnessing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of digital platforms, the popularity of subscription video-on-demand services, the demand for local content, the presence of traditional TV channels, and the country's economic growth all contribute to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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