Market Insights Advertising & Media Media Cinema

Box Office - Chile

Chile

Revenue in the Box Office market is projected to reach US$25.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.06%, resulting in a projected market volume of US$32.91m by 2029.
In the Box Office market, the number of viewers is expected to amount to 3.2m users by 2029.
User penetration will be 14.1% in 2024 and is expected to hit 16.3% by 2029.
The average revenue per viewer is expected to amount to US$9.29.
In global comparison, most revenue will be generated in the United States (US$10,140.00m in 2024).

Key regions: Europe, China, India, United States, Asia

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Analyst Opinion

The Box Office market in Chile has been experiencing steady growth in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Chilean moviegoers have shown a strong preference for both local and international films. This is reflected in the box office performance, with a mix of domestic and foreign films dominating the market. Chileans have a diverse taste in movies, enjoying a wide range of genres including comedy, drama, action, and animation. The demand for high-quality cinematic experiences has also led to an increase in the popularity of premium formats such as IMAX and 3D.

Trends in the market: One major trend in the Chilean Box Office market is the increasing popularity of local films. Chilean filmmakers have gained international recognition for their unique storytelling and artistic approach. This has resulted in a growing interest among local audiences to support and watch homegrown films. The success of local films has also been fueled by government initiatives to promote the local film industry and provide funding for productions. Another trend in the market is the rise of digital streaming platforms. The availability of online streaming services has provided consumers with more options to watch movies from the comfort of their own homes. However, despite the convenience of streaming, the allure of the cinema experience remains strong in Chile. The social aspect of going to the movies, along with the immersive big screen experience, continues to attract audiences to theaters.

Local special circumstances: Chile's geographical location and cultural diversity contribute to the unique characteristics of its Box Office market. The country's long coastline and diverse landscapes provide filmmakers with a variety of locations to shoot their films, attracting both local and international productions. Additionally, Chilean cinema benefits from a strong network of film festivals and events that showcase and promote local talent.

Underlying macroeconomic factors: Chile's stable economy and growing middle class have played a significant role in the development of the Box Office market. As disposable incomes increase, more people have the means to spend on entertainment, including going to the movies. The country's strong cinema infrastructure, with a large number of modern multiplexes in major cities, has also contributed to the growth of the market. In conclusion, the Box Office market in Chile is experiencing growth due to customer preferences for a diverse range of films, the increasing popularity of local productions, the appeal of the cinema experience, local special circumstances such as the availability of unique shooting locations and a strong network of film festivals, and underlying macroeconomic factors such as a stable economy and a growing middle class.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.