Traditional TV & Home Video - Chile

In Chile, revenue in the Traditional TV & Home Video market is projected to reach US$2.05bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.75%, resulting in a projected market volume of US$2.11bn by 2029.
The average revenue per user (ARPU) in Chile is expected to amount to US$129.82.
In global comparison, most revenue will be generated the United States, which is projected to reach US$143.51bn in 2025.
The number of TV Viewers in Chile is expected to amount to 16.2m users by 2029.
User penetration in the Traditional TV & Home Video market in Chile is expected to be at 80.2% in 2025.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market in Chile is projected to amount to US$129.82 in 2025.
In Chile, the decline of traditional TV viewership is prompting media companies to pivot towards streaming services to capture a more digitally-focused audience.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

TV & Video: market data & analysis

The Traditional TV & Home Video Market in Chile has been experiencing mild growth, influenced by factors such as evolving viewer preferences, steady demand for diverse content, and competition from streaming services, which challenge traditional advertising and subscription models.

Customer preferences: In Chile, viewers are increasingly gravitating towards localized content that reflects cultural narratives and social issues, driving demand for regional programming on traditional TV. This trend is further fueled by a younger demographic that seeks authenticity and representation in media. Additionally, the rise of family-oriented viewing experiences has prompted a resurgence in home video consumption, as consumers look for ways to bond over shared entertainment. The integration of technology with traditional formats is also reshaping how audiences engage with content, blending live broadcasts with on-demand options.

Trends in the market: In Chile, the Traditional TV & Home Video Market is experiencing a significant shift towards localized content, as audiences increasingly seek programming that resonates with their cultural identities and contemporary social issues. This trend is particularly pronounced among younger viewers who prioritize authenticity and representation in the media they consume. Additionally, the resurgence of home video consumption reflects a desire for family-oriented experiences, as households seek shared entertainment options. The blending of traditional broadcasts with on-demand services further transforms viewer engagement, prompting industry stakeholders to adapt their strategies to meet evolving consumer preferences and enhance audience loyalty.

Local special circumstances: In Chile, the Traditional TV & Home Video Market is shaped by a rich cultural tapestry and a strong emphasis on regional identity. The country’s diverse geography, with its vast landscapes and distinct communities, fosters a demand for content that reflects local stories and traditions. Regulatory frameworks promoting local production have further incentivized creators to develop programming that resonates with Chile’s unique social dynamics. Additionally, a rising middle class is driving home video consumption, as families seek shared experiences that celebrate their heritage while navigating modern themes.

Underlying macroeconomic factors: The Traditional TV & Home Video Market in Chile is significantly influenced by macroeconomic factors such as consumer spending patterns, the overall economic climate, and government support for local content production. With Chile's stable economic growth and a burgeoning middle class, disposable income levels have risen, leading to increased demand for home entertainment options. Furthermore, favorable fiscal policies aimed at promoting cultural industries encourage investments in local programming. Global trends, such as the shift towards streaming services, also compel traditional media to adapt, driving innovation and enhancing content diversity to captivate audiences while preserving regional narratives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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Traditional TV & Home Video - Chile

Revenue

Analyst Opinion

Users

Media Usage

Global Comparison

Methodology

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