Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in G7 countries has been experiencing significant growth in recent years. Customer preferences have shifted towards streaming services and on-demand content, leading to a decline in traditional TV viewership. This trend is driven by advancements in technology, increased internet penetration, and changing consumer behavior.
Customer preferences: Customers in G7 countries are increasingly favoring streaming services over traditional TV. This can be attributed to the convenience and flexibility offered by on-demand content. Streaming platforms provide a wide range of options, allowing viewers to watch their favorite shows and movies at their own convenience. The popularity of streaming services has also been fueled by the availability of high-speed internet and the proliferation of smart devices.
Trends in the market: One of the prominent trends in the TV & Video market in G7 countries is the rise of subscription-based streaming services. Companies like Netflix, Amazon Prime Video, and Disney+ have gained significant market share by offering a vast library of content at affordable prices. These platforms have disrupted the traditional TV industry by providing an alternative to expensive cable or satellite subscriptions. Another trend in the market is the increasing adoption of connected TVs and streaming devices. Smart TVs and devices like Roku and Apple TV allow users to access streaming services directly on their televisions, eliminating the need for external devices. This trend has further accelerated the shift towards streaming and on-demand content.
Local special circumstances: Each G7 country has its own unique circumstances that influence the TV & Video market. For example, in the United States, the market is highly competitive, with several streaming services vying for market share. The presence of major production studios and a large domestic market has made the US a key player in the global TV & Video industry. In Japan, traditional TV still holds a significant share of the market, with viewership driven by popular local programming and cultural preferences. However, streaming services are gaining traction, especially among younger demographics.
Underlying macroeconomic factors: The growth of the TV & Video market in G7 countries is supported by several macroeconomic factors. The strong economies in these countries have led to increased disposable income, allowing consumers to spend more on entertainment options. Additionally, advancements in technology and infrastructure have made high-speed internet widely accessible, enabling the streaming of high-quality video content. In conclusion, the TV & Video market in G7 countries is experiencing a shift towards streaming services and on-demand content. This trend is driven by customer preferences for convenience and flexibility, as well as advancements in technology and internet infrastructure. While traditional TV still holds a significant share in some countries, streaming services are gaining momentum and disrupting the industry. The underlying macroeconomic factors, such as strong economies and widespread internet access, are supporting the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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