OTT Video

  • Sweden
  • Revenue in the OTT Video segment is projected to reach US$913m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 6.73%, resulting in a projected market volume of US$1,185m by 2025.
  • The largest segment is Video Streaming (SVoD) with a market volume of US$513m in 2021.
  • In global comparison, most revenue will be generated in the United States (US$76,720m in 2021).
  • In the OTT Video segment, the number of users is expected to amount to 8.9m users by 2025.
  • User penetration will be 81.3% in 2021 and is expected to hit 85.3% by 2025.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$110.54 in 2021.
  • The usage share of Netflix amounts to an estimated 35% of the Videostreaming (SVoD) segment and the selected region in 2020.
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