OTT Video - Sweden

  • Sweden
  • Revenue in the OTT Video segment is projected to reach US$1,030.00m in 2022.
  • Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 10.46%, resulting in a projected market volume of US$1,694.00m by 2027.
  • The largest segment is OTT Video Advertising with a market volume of US$542.30m in 2022.
  • In global comparison, most revenue will be generated in the United States (US$119,100.00m in 2022).
  • In the OTT Video segment, the number of users is expected to amount to 9.9m users by 2027.
  • User penetration will be 75.9% in 2022 and is expected to hit 90.0% by 2027.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$132.70 in 2022.
  • The usage share of Netflix amounts to an estimated 35% of the Videostreaming (SVoD) segment and the selected region in 2020.
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