Revenue in the OTT Video segment is projected to reach US$913m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 6.73%, resulting in a projected market volume of US$1,185m by 2025.
The largest segment is Video Streaming (SVoD) with a market volume of US$513m in 2021.
In global comparison, most revenue will be generated in the United States (US$76,720m in 2021).
In the OTT Video segment, the number of users is expected to amount to 8.9m users by 2025.
User penetration will be 81.3% in 2021 and is expected to hit 85.3% by 2025.
The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$110.54 in 2021.
The usage share of Netflix amounts to an estimated 35% of the Videostreaming (SVoD) segment and the selected region in 2020.
Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).
Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)