Metaverse eCommerce - Malaysia

  • Malaysia
  • The Metaverse eCommerce market in Malaysia is projected to reach a value of US$79.6m by 2024.
  • This market is expected to experience a significant annual growth rate (CAGR 2024-2030) of 45.04%, resulting in a projected market volume of US$740.8m by 2030.
  • in China, with a projected market volume of US$10.2bn in 2024, generates the highest value in the Metaverse eCommerce market.
  • In Malaysia's Metaverse eCommerce market, the number of users is expected to amount to 6.3m users by 2030.
  • The user penetration rate is projected to increase from 5.4% in 2024 to 17.1% by 2030.
  • The average value per user (ARPU) is expected to be US$42.8 in Malaysia's Metaverse eCommerce market.
  • The Metaverse eCommerce market in Malaysia is experiencing a surge in virtual fashion sales due to the country's growing interest in online gaming and virtual reality.
 
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Analyst Opinion

The Metaverse eCommerce market in Malaysia is experiencing significant growth and development.

Customer preferences:
Customers in Malaysia are increasingly drawn to the convenience and immersive experiences offered by the Metaverse eCommerce market. With the ability to shop from the comfort of their own homes and explore virtual stores, consumers are embracing this new way of shopping. The Metaverse eCommerce market provides a unique and interactive shopping experience, allowing customers to virtually try on products, customize their purchases, and engage with brands in innovative ways.

Trends in the market:
One of the key trends in the Metaverse eCommerce market in Malaysia is the rise of virtual fashion. With the ability to virtually try on clothes and accessories, customers can make more informed purchase decisions without the need for physical fitting rooms. This trend is particularly appealing to fashion-conscious consumers who value convenience and want to stay up-to-date with the latest trends. Additionally, the Metaverse eCommerce market is also seeing an increase in virtual events and experiences, such as virtual concerts and exhibitions, which provide customers with unique and memorable interactions.

Local special circumstances:
Malaysia's growing digital infrastructure and high smartphone penetration rate are contributing to the development of the Metaverse eCommerce market. The country has a strong internet connectivity and a tech-savvy population, making it an ideal market for the Metaverse eCommerce industry to thrive. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping in Malaysia, with consumers turning to the Metaverse eCommerce market as a safe and convenient alternative to traditional brick-and-mortar stores.

Underlying macroeconomic factors:
The Metaverse eCommerce market in Malaysia is also benefiting from favorable macroeconomic factors. The country has a robust economy and a growing middle class, which has led to an increase in disposable income and consumer spending. As a result, consumers are more willing to invest in innovative and immersive shopping experiences offered by the Metaverse eCommerce market. Additionally, the government's initiatives to promote digital transformation and support the growth of the digital economy are further driving the development of the Metaverse eCommerce market in Malaysia. In conclusion, the Metaverse eCommerce market in Malaysia is experiencing rapid growth and development due to customer preferences for convenience and immersive experiences, trends such as virtual fashion and virtual events, local special circumstances including strong digital infrastructure and high smartphone penetration, and underlying macroeconomic factors such as a robust economy and government support for digital transformation. As the market continues to evolve, it presents exciting opportunities for businesses to engage with customers in innovative ways and drive further growth in the Metaverse eCommerce industry.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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