Market Insights Advertising & Media Metaverse

Metaverse eCommerce - North America

North America

The Metaverse eCommerce market in North America is projected to reach a value of US$8.3bn by 2024.
This is expected to show a strong annual growth rate of 40.97% from 2024 to 2030.
As a result, the market volume is projected to reach US$65.5bn by 2030.
In 2024, in China is the leading contributor to this market segment, generating a market volume of US$10.2bn.
In terms of user base, the number of users in the North American Metaverse eCommerce market is expected to reach 107.8m users by 2030.
The user penetration rate, which is the percentage of the population using this technology, is projected to increase from 6.8% in 2024 to 20.4% by 2030.
Furthermore, the average value per user (ARPU) is expected to be US$0.2k in this market segment.
The Metaverse eCommerce market in North America is experiencing a surge in virtual reality shopping experiences.

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Analyst Opinion

The Metaverse eCommerce market in North America has been experiencing significant growth in recent years.

Customer preferences: Customers in North America have shown a strong preference for online shopping, with the convenience and variety of products available being major factors driving this trend. The COVID-19 pandemic further accelerated the shift towards eCommerce, as consumers sought to minimize in-person interactions and prioritize safety. As a result, online shopping has become a preferred method for purchasing a wide range of products, from clothing and electronics to groceries and household items.

Trends in the market: One prominent trend in the Metaverse eCommerce market in North America is the rise of virtual reality (VR) and augmented reality (AR) technologies. These technologies offer immersive and interactive shopping experiences, allowing customers to virtually try on clothes, visualize furniture in their homes, or explore virtual showrooms. This trend is driven by the desire for a more engaging and personalized shopping experience, and it is expected to continue shaping the future of eCommerce in North America. Another trend in the market is the increasing integration of social media platforms with eCommerce. Social media platforms have become powerful marketing tools, allowing brands to reach a wider audience and engage with customers directly. Many platforms now offer features such as shoppable posts and live shopping events, enabling customers to make purchases without leaving the platform. This convergence of social media and eCommerce has created new opportunities for businesses to connect with customers and drive sales.

Local special circumstances: North America is home to several tech hubs and innovative companies that are at the forefront of Metaverse eCommerce development. Silicon Valley in California, for example, has been a hotbed for technological advancements and startups in the eCommerce space. The presence of these tech-savvy communities and entrepreneurial ecosystems has fostered a culture of innovation and experimentation, driving the growth of the Metaverse eCommerce market in the region.

Underlying macroeconomic factors: The robust economy and high disposable income levels in North America have also contributed to the growth of the Metaverse eCommerce market. With a large population of digitally connected consumers, there is a strong demand for online shopping, and businesses have been quick to capitalize on this opportunity. Additionally, the well-established logistics infrastructure in the region enables efficient and reliable delivery of products, further fueling the growth of eCommerce. In conclusion, the Metaverse eCommerce market in North America is thriving due to customer preferences for online shopping, the adoption of VR and AR technologies, the integration of social media with eCommerce, the presence of tech hubs and innovative companies, and the underlying macroeconomic factors such as a robust economy and well-developed logistics infrastructure. As these trends continue to evolve, the Metaverse eCommerce market in North America is poised for further growth and innovation.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.