Metaverse - North America

North America

The projected value of the Metaverse market in 2024 is expected to reach US$25.4bn.
This market is anticipated to demonstrate a compound annual growth rate (CAGR 2024-2030) of 38.26%, resulting in a projected market volume of US$177.6bn by 2030.
In 2024, in the United States is expected to generate the majority of the market value, with a projected market volume of US$23.0bn.
Looking ahead to 2030, the number of users in the Metaverse market is projected to reach 274.7m users.
The user penetration rate is expected to be 18.7% in 2024 and is projected to increase to 52.1% by 2030.
Furthermore, the average value per user (ARPU) is expected to amount to US$266.3.
It is worth noting that these figures specifically pertain to the North American market segment within the Metaverse market industry.
The North American market for the Metaverse is experiencing exponential growth, with major tech companies investing heavily in virtual reality and augmented reality technologies.

Market

Region

Region comparison

Currency

Analyst Opinion

The Metaverse market in North America is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in North America are increasingly seeking immersive and interactive digital experiences, which has fueled the demand for the Metaverse. With the advancement of technology, people are looking for ways to connect, explore, and engage with others in virtual environments. The Metaverse offers a unique opportunity for individuals to escape reality and enter a digital realm where they can socialize, work, and play.

Trends in the market: One of the key trends in the Metaverse market in North America is the integration of virtual reality (VR) and augmented reality (AR) technologies. This convergence allows users to experience a seamless blend of the physical and digital worlds, enhancing their immersion and interaction within the Metaverse. Companies are investing in the development of VR and AR devices, platforms, and content to cater to the growing demand. Another trend is the rise of blockchain technology in the Metaverse market. Blockchain provides a decentralized and secure infrastructure for virtual assets, such as digital currencies, virtual real estate, and virtual goods. This enables users to have true ownership and control over their digital assets, fostering a vibrant economy within the Metaverse.

Local special circumstances: North America has a strong technology ecosystem, with many leading companies and startups focused on virtual reality, augmented reality, and blockchain. This concentration of expertise and resources has created a favorable environment for the development of the Metaverse market. Additionally, North America has a large consumer base that is receptive to new technologies, making it an attractive market for Metaverse companies.

Underlying macroeconomic factors: The COVID-19 pandemic has accelerated the adoption of digital technologies and remote work in North America. As people were forced to stay at home, they turned to virtual platforms and social networks to connect with others and fulfill their entertainment needs. This shift in behavior has created a greater demand for the Metaverse, as individuals seek alternative ways to socialize, collaborate, and consume content. Furthermore, the strong economic growth in North America has provided individuals with disposable income to invest in Metaverse experiences and virtual assets. The region's robust venture capital ecosystem has also fueled the growth of Metaverse startups, providing them with the necessary funding to innovate and expand. In conclusion, the Metaverse market in North America is thriving due to customer preferences for immersive digital experiences, trends in the market such as the integration of VR and AR, local special circumstances including a strong technology ecosystem, and underlying macroeconomic factors such as the impact of the COVID-19 pandemic and strong economic growth. As the market continues to evolve, it presents significant opportunities for companies operating in the Metaverse space.

Methodology

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.