Market Insights Consumer Alcoholic Drinks

Spirits - Netherlands

Netherlands

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,041.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$721.2m in 2024.
Revenue, combined amounts to US$1,763.0m in 2024.
The revenue, at home is expected to grow annually by 2.03% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$58.93 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 39.0m L by 2024.
Volume, out-of-home is expected to amount to 6,953.0k L in 2024.
Volume, combined is expected to amount to 45.9m L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.5% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 2.21L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Netherlands has been experiencing steady growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Netherlands, consumers have shown a growing interest in premium and craft spirits, favoring quality over quantity. This trend can be attributed to a shift in consumer preferences towards more sophisticated and unique flavors, as well as a desire to support local producers. Additionally, there is a rising demand for healthier alternatives in the spirits market, with consumers seeking low-alcohol or alcohol-free options.

Trends in the market: One of the key trends in the Dutch spirits market is the increasing popularity of gin. Gin has seen a resurgence in recent years, with a wide variety of craft and artisanal gins entering the market. This trend can be attributed to the versatility of gin, which can be mixed with a range of ingredients to create unique and flavorful cocktails. Another trend in the market is the growing interest in whiskey, particularly single malt whiskey. Whiskey appreciation clubs and tasting events have gained popularity, contributing to the growth of the whiskey market in Netherlands.

Local special circumstances: Netherlands has a rich history in distilling and producing spirits, with a number of traditional Dutch spirits gaining popularity in recent years. One such spirit is jenever, a traditional Dutch gin-like liquor. Jenever has experienced a resurgence in popularity, with a growing number of artisanal producers offering unique and high-quality jenever varieties. This local special circumstance has contributed to the overall growth of the spirits market in Netherlands.

Underlying macroeconomic factors: The growth of the spirits market in Netherlands can also be attributed to favorable macroeconomic factors. The country has a strong economy and high disposable income levels, allowing consumers to indulge in premium spirits. Additionally, the tourism industry in Netherlands has been growing steadily, attracting a large number of international visitors who are interested in experiencing the local spirits and beverages. This influx of tourists has further boosted the demand for spirits in the country. In conclusion, the Spirits market in Netherlands is experiencing growth due to changing customer preferences towards premium and craft spirits, as well as local special circumstances such as the popularity of traditional Dutch spirits. Favorable macroeconomic factors, including a strong economy and a growing tourism industry, have also contributed to the market's growth.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.