Beer - Netherlands

  • Netherlands
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$2.5bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$7.4bn in 2024.
  • Revenue, combined amounts to US$9.9bn in 2024.
  • The revenue, at home is expected to grow annually by 3.02% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (US$77,040m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$143.10 are generated in 2024.
  • In the Beer market, volume, at home is expected to amount to 899.8m L by 2024.
  • Volume, out-of-home is expected to amount to 456.4m L in 2024.
  • Volume, combined is expected to amount to 1.4bn L in 2024.
  • The Beer market is expected to show a volume growth, at home of 0.1% in 2025.
  • The average volume per person, at home in the Beer market is expected to amount to 50.92L in 2024.

Key regions: United Kingdom, Philippines, China, Worldwide, Australia

Region comparison

Analyst Opinion

The Beer market in Netherlands has been experiencing significant growth in recent years.

Customer preferences:
Dutch consumers have shown a growing preference for craft beers and specialty brews. This shift in preference can be attributed to a desire for unique and high-quality products. Consumers are increasingly seeking out beers that offer a wide range of flavors and styles, and are willing to pay a premium for these products. Additionally, there is a growing trend towards healthier lifestyles, with consumers opting for low-alcohol or alcohol-free beers. This shift is driven by a desire to reduce alcohol consumption while still enjoying the taste and social aspects of drinking beer.

Trends in the market:
One of the key trends in the Dutch beer market is the rise of microbreweries. These small-scale breweries are producing a wide variety of craft beers that cater to the changing tastes and preferences of consumers. This trend has been fueled by the increasing popularity of craft beer festivals and events, where consumers can sample a range of different beers from local breweries. The demand for craft beers has also led to an increase in the number of beer specialty shops and bars, providing consumers with a wider selection of beers to choose from. Another trend in the Dutch beer market is the growing popularity of online beer sales. With the rise of e-commerce, consumers are now able to easily purchase a wide variety of beers from the comfort of their own homes. Online beer retailers offer a convenient way for consumers to explore different beer styles and brands, and can often provide a more diverse selection than traditional brick-and-mortar stores. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across all sectors.

Local special circumstances:
The Netherlands has a long-standing beer culture, with a history of brewing dating back centuries. This rich brewing tradition has helped to foster a strong beer culture in the country, with Dutch consumers having a deep appreciation for beer and its craftsmanship. The Dutch are known for their love of beer and the country is home to a number of well-known beer brands, such as Heineken and Amstel.

Underlying macroeconomic factors:
The Dutch beer market is also influenced by macroeconomic factors such as population growth, disposable income levels, and tourism. The Netherlands has a growing population, which has contributed to increased demand for beer. Additionally, rising disposable income levels have allowed consumers to spend more on leisure activities, including going out for drinks. The country is also a popular tourist destination, with many visitors seeking out local beers as part of their cultural experience. This has further contributed to the growth of the beer market in the Netherlands. In conclusion, the Beer market in Netherlands is experiencing growth due to changing customer preferences towards craft beers and specialty brews, as well as the rise of microbreweries and online beer sales. The country's rich beer culture and underlying macroeconomic factors such as population growth and tourism also play a significant role in driving the growth of the market.


Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Key Players
  • Volume
  • Price
  • Sales Channels
  • Demographics
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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