The Whisky segment (in the U.S. and Ireland: Whiskey) contains distilled alcoholic beverages on a grain basis that have been aged in wooden casks for a duration of at least three years. Besides Vodka, Whiskey is one of the most popular Spirits worldwide. Great Britain and the U.S. are the world's main important exporters of Whiskey. Diageo, Suntory and Pernod Ricard are some of world's biggest producers.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
