Night & Underwear - Europe

  • Europe
  • In 2024, the Night & Underwear market in Europe generated a revenue of US$20.94bn.
  • It is projected to experience an annual growth rate of 2.02% (CAGR 2024-2029).
  • When compared globally, in the United States stands as the highest revenue generator in this segment, with a revenue of US$24,320m in 2024.
  • Considering the total population figures, the per person revenue in Europe's Night & Underwear market amounted to US$24.81 in 2024.
  • Looking towards the future, the volume in this segment is projected to reach 2.0bn pieces by 2029.
  • However, there is a slight decline expected in 2025, with a volume growth rate of -0.2%.
  • On average, each person is predicted to have a volume of 2.4pieces in the Night & Underwear market in 2024.
  • In France, the market for luxury nightwear and lingerie is thriving, with consumers seeking high-quality, stylish options.

Key regions: Germany, Australia, Indonesia, China, Europe

 
Market
 
Region
 
Region comparison
 
Currency
 

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Volume
  • Key Players
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait