Sports & Swimwear - Australia & Oceania

The market for Sports & Swimwear (women) consists of sports-inspired and performance apparel as well as swimwear for women.

Sports-Inspired Apparel (women) consists of sportswear products for women that are no longer only intended for training but are increasingly shaping everyday clothing, therefore combining the two words “athletic” and “leisure” into the fashion buzzword “athleisure.” These outfits can include products like yoga pants, hoodies, and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities. With greater choice and availability, sports-inspired products are gaining popularity with consumers who seek to integrate sporty designs into their everyday wardrobe, and they are worn during athletic activities but also on other occasions, e.g., at work or school. Clothing that has been specially designed for sports purposes is excluded and can be found in the Performance Apparel segment.

Performance Apparel (women) refers to garments for women that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear). The world’s biggest sportswear manufacturers are Nike, Adidas, Under Armour, and Puma.