Bottled Water - ASEAN

The Bottled Water market in ASEAN has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing awareness of health and wellness.

Customer preferences: Customers in ASEAN countries have shown a strong preference for bottled water over other beverages due to concerns about the quality of tap water and the convenience of bottled water. The increasing health consciousness among consumers has also contributed to the growing demand for bottled water, as it is perceived as a healthier alternative to sugary drinks and carbonated beverages. Additionally, the rise in disposable income in ASEAN countries has allowed consumers to afford the premium prices associated with bottled water.

Trends in the market: One of the key trends in the bottled water market in ASEAN is the growing popularity of flavored and functional waters. Flavored waters, such as those infused with fruits or herbs, are gaining traction among consumers who are looking for a more refreshing and flavorful drinking experience. Functional waters, which are enhanced with vitamins, minerals, or other health benefits, are also becoming increasingly popular as consumers seek out products that offer additional health benefits beyond hydration. Another trend in the market is the increasing demand for premium and premium-priced bottled water. As consumers become more discerning about the quality and source of their drinking water, they are willing to pay a premium for bottled water that is sourced from natural springs or has undergone advanced filtration processes. This trend has led to the emergence of artisanal and luxury bottled water brands that cater to the demand for higher-end products.

Local special circumstances: In certain ASEAN countries, such as Indonesia and the Philippines, the lack of access to clean and safe drinking water infrastructure has contributed to the growth of the bottled water market. In these countries, bottled water is often seen as a necessity rather than a luxury, as it provides a reliable source of clean drinking water for households and businesses.

Underlying macroeconomic factors: The growing population and urbanization in ASEAN countries have played a significant role in driving the growth of the bottled water market. As more people move to cities and adopt modern lifestyles, the demand for convenient and healthy beverages like bottled water has increased. Additionally, rising disposable incomes in ASEAN countries have allowed consumers to spend more on premium products, including bottled water. In conclusion, the bottled water market in ASEAN is experiencing strong growth due to changing consumer preferences, including a preference for healthier beverages and a willingness to pay a premium for premium products. The market is also influenced by local special circumstances, such as the lack of access to clean drinking water infrastructure in certain countries. Overall, the underlying macroeconomic factors, such as population growth and rising disposable incomes, are driving the growth of the bottled water market in ASEAN.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.