Juices - New Zealand

The Juices market in New Zealand has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for juices. This trend is in line with the global market, where consumers are becoming more health-conscious and seeking out products that offer nutritional benefits.

Customer preferences: In New Zealand, consumers are increasingly seeking out healthier alternatives to sugary soft drinks. Juices are seen as a natural and nutritious option, providing essential vitamins and minerals. This shift in consumer preferences has led to a surge in demand for juices that are made from natural ingredients and have no added sugars or preservatives.

Trends in the market: One of the key trends in the Juices market in New Zealand is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat. This process is believed to retain more nutrients and enzymes, making the juices more nutritious and flavorful. Cold-pressed juices have gained popularity among health-conscious consumers who are willing to pay a premium for high-quality, nutrient-dense beverages. Another trend in the market is the increasing popularity of functional juices. These are juices that are enriched with added vitamins, minerals, or other functional ingredients, such as probiotics or antioxidants. Functional juices offer additional health benefits beyond basic nutrition, and are targeted towards specific consumer needs, such as immune support or detoxification.

Local special circumstances: New Zealand has a favorable climate for fruit cultivation, which allows for a wide variety of fruits to be grown locally. This has led to a diverse range of fruit juices being available in the market, including apple, orange, pineapple, and kiwi fruit juices. Locally produced juices are often preferred by consumers due to their freshness and quality. Furthermore, New Zealand has a strong focus on sustainability and environmental responsibility. This has led to an increased demand for organic and eco-friendly products, including organic juices. Consumers are willing to pay a premium for juices that are made from organic fruits and are produced using sustainable farming practices.

Underlying macroeconomic factors: The growing Juices market in New Zealand can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth, leading to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium and healthier products, such as juices. Secondly, the tourism industry in New Zealand has been booming, with a record number of international visitors. Tourists are often attracted to the country's natural beauty and healthy lifestyle, and this has influenced their beverage choices. Many tourists seek out local juices as a way to experience the flavors of New Zealand and enjoy the country's fresh produce. In conclusion, the Juices market in New Zealand is experiencing growth due to changing customer preferences towards healthier beverages, such as juices. Cold-pressed juices and functional juices are two key trends in the market, catering to the demand for nutritious and functional beverages. Local special circumstances, such as the availability of a wide variety of fruits and a focus on sustainability, further contribute to the growth of the market. The underlying macroeconomic factors of steady economic growth and a booming tourism industry also play a role in driving the demand for juices in New Zealand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.