Soft Drinks - Australia & Oceania

The Soft Drinks market in Australia & Oceania has been experiencing significant growth in recent years.

Customer preferences: Customers in Australia & Oceania have shown a growing preference for healthier beverage options, such as low-sugar or sugar-free soft drinks, as well as natural and organic alternatives. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more sustainable and environmentally friendly products. Additionally, there is a growing demand for functional beverages that offer added health benefits, such as energy drinks or drinks with added vitamins and minerals.

Trends in the market: One of the key trends in the Soft Drinks market in Australia & Oceania is the rise of craft and artisanal soft drinks. Consumers are increasingly seeking unique and locally-produced beverages that offer a premium and authentic experience. This trend can be seen in the growing number of small-scale soft drink producers and the expansion of specialty soft drink stores. Another trend in the market is the increasing popularity of plant-based soft drinks. As the demand for plant-based products continues to rise, more companies are introducing soft drinks made from ingredients such as fruits, vegetables, and herbs. These plant-based soft drinks offer a healthier and more sustainable alternative to traditional soft drinks.

Local special circumstances: Australia & Oceania is known for its diverse and unique flora and fauna, which has influenced the development of the Soft Drinks market in the region. Many soft drink companies in Australia & Oceania have capitalized on the abundance of native fruits and botanicals to create unique and indigenous flavors. This has not only attracted local consumers but has also gained international attention, leading to an increase in exports of Australian and Oceanian soft drinks.

Underlying macroeconomic factors: The growing population and rising disposable income in Australia & Oceania have played a significant role in the development of the Soft Drinks market. As more consumers have the means to spend on non-essential items, the demand for soft drinks has increased. Additionally, the tourism industry in the region has contributed to the growth of the Soft Drinks market, as tourists often seek out local and unique beverages during their travels. In conclusion, the Soft Drinks market in Australia & Oceania is experiencing growth due to changing customer preferences, including a shift towards healthier and more sustainable options. The market is also influenced by local special circumstances, such as the abundance of native ingredients and the rise of craft and artisanal soft drinks. The underlying macroeconomic factors, such as population growth and rising disposable income, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.