Ready-to-Drink (RTD) Coffee - Australia & Oceania

The Ready-to-Drink (RTD) Coffee market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards convenience and on-the-go consumption, which has contributed to the rise in demand for RTD coffee products. Busy lifestyles and the desire for quick and easy refreshments have led consumers to opt for ready-to-drink options rather than traditional brewed coffee. Trends in the market show that RTD coffee products have become increasingly popular among younger demographics, such as millennials and Gen Z. These consumers are looking for innovative and unique flavors, as well as functional benefits like added protein or energy-boosting ingredients. As a result, companies in the region have been introducing new and exciting RTD coffee varieties to cater to these preferences. Local special circumstances in Australia & Oceania have also played a role in the development of the RTD coffee market. The region has a strong coffee culture, with a high demand for quality coffee products. This has created a favorable environment for the growth of the RTD coffee market, as consumers are already familiar with and appreciate the taste of coffee. Additionally, the warm climate in many parts of the region makes cold beverages like RTD coffee a popular choice among consumers. Underlying macroeconomic factors have also contributed to the growth of the RTD coffee market in Australia & Oceania. The region has experienced steady economic growth in recent years, leading to an increase in disposable income levels. As a result, consumers have more purchasing power to spend on convenience products like RTD coffee. Furthermore, the rise of e-commerce and online shopping platforms has made it easier for consumers to access and purchase RTD coffee products, further driving market growth. In conclusion, the Ready-to-Drink (RTD) Coffee market in Australia & Oceania is experiencing growth due to changing customer preferences, including a shift towards convenience and on-the-go consumption. The region's strong coffee culture and warm climate also contribute to the popularity of RTD coffee products. Additionally, underlying macroeconomic factors such as economic growth and the rise of e-commerce have further fueled market expansion. As a result, companies in the region are introducing new and innovative RTD coffee options to meet the demands of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.