Soft Drinks - Eastern Europe

The Soft Drinks market in Eastern Europe is experiencing significant growth and development. Customer preferences are shifting towards healthier and more natural beverage options, leading to an increase in demand for products such as bottled water, fruit juices, and functional drinks. Additionally, the rising disposable income and changing lifestyles of consumers in the region are contributing to the growth of the market.

Customer preferences: Consumers in Eastern Europe are increasingly seeking healthier beverage options. They are becoming more health-conscious and are looking for products that are low in sugar, artificial additives, and preservatives. This has led to a rise in demand for bottled water, as well as natural fruit juices and smoothies. Functional drinks that offer additional health benefits, such as probiotic drinks and energy drinks with natural ingredients, are also gaining popularity among consumers.

Trends in the market: One of the key trends in the Soft Drinks market in Eastern Europe is the increasing popularity of local and regional brands. Consumers are showing a preference for products that are made locally and have a sense of authenticity and tradition. This trend is driven by a desire to support local businesses and promote sustainability. Another trend in the market is the growing demand for premium and niche products. Consumers are willing to pay a higher price for beverages that offer unique flavors, high-quality ingredients, and innovative packaging. This trend is driven by the desire for a more personalized and indulgent drinking experience.

Local special circumstances: Eastern Europe is a region with diverse cultural and historical backgrounds. This diversity is reflected in the Soft Drinks market, with each country having its own unique preferences and traditions. For example, in countries like Russia and Ukraine, traditional herbal drinks like kvass and birch sap are still popular. In other countries, such as Poland and Hungary, carbonated soft drinks and energy drinks have a strong presence.

Underlying macroeconomic factors: The growth of the Soft Drinks market in Eastern Europe is also influenced by macroeconomic factors. The region has been experiencing economic growth, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Furthermore, the changing lifestyles of consumers in Eastern Europe are driving the demand for convenience and on-the-go beverages. Busy schedules and a preference for convenience are leading to an increase in the consumption of bottled water, ready-to-drink teas, and other grab-and-go options. In conclusion, the Soft Drinks market in Eastern Europe is witnessing a shift towards healthier and more natural beverage options. Customer preferences, such as the demand for locally produced and premium products, are driving the growth of the market. Additionally, macroeconomic factors, including rising disposable income and changing lifestyles, are contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.