Ready-to-Drink (RTD) Coffee & Tea - Eastern Europe

The Ready-to-Drink (RTD) Coffee & Tea market in Eastern Europe has been experiencing significant growth in recent years. This can be attributed to various factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Europe have shifted towards convenience and on-the-go consumption. The busy lifestyles of consumers in this region have led to an increased demand for ready-to-drink beverages that can be consumed quickly and easily. RTD Coffee & Tea products provide a convenient alternative to traditional hot beverages, allowing consumers to enjoy their favorite drinks without the need for preparation or brewing. Trends in the market have also contributed to the growth of the RTD Coffee & Tea market in Eastern Europe. One such trend is the rising popularity of healthy and functional beverages. Consumers are becoming more health-conscious and are seeking beverages that offer nutritional benefits. As a result, there has been a growing demand for RTD Coffee & Tea products that are low in sugar, fat, and calories, and that contain natural ingredients and functional additives such as vitamins and antioxidants. Another trend in the market is the increasing popularity of premium and specialty RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality beverages that offer unique flavors and innovative packaging. This trend has led to the introduction of a wide range of premium RTD Coffee & Tea products in Eastern Europe, including cold brews, artisanal teas, and gourmet coffee blends. Local special circumstances also play a role in the development of the RTD Coffee & Tea market in Eastern Europe. For example, Eastern European countries have a strong coffee culture, with coffee consumption being deeply ingrained in the local lifestyle. This cultural preference for coffee has translated into a high demand for RTD Coffee products in the region. Underlying macroeconomic factors, such as increasing disposable incomes and urbanization, have also contributed to the growth of the RTD Coffee & Tea market in Eastern Europe. As incomes rise and more people move to urban areas, there is a greater demand for convenient and on-the-go food and beverages. RTD Coffee & Tea products fulfill this demand by offering a quick and easy solution for busy consumers. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Eastern Europe is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers seek convenience, health, and premium options, the market for RTD Coffee & Tea products continues to expand in this region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.