Bottled Water - Eastern Europe

The Bottled Water market in Eastern Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in Eastern Europe. With increasing health consciousness and a growing awareness of the importance of hydration, consumers are opting for bottled water as a healthier alternative to sugary drinks. This shift in consumer preferences towards healthier options has been a major driving force behind the growth of the Bottled Water market in Eastern Europe.

Trends in the market: In addition to changing customer preferences, there are several other trends that are contributing to the growth of the Bottled Water market in Eastern Europe. One such trend is the increasing popularity of functional bottled water, which includes products enriched with vitamins, minerals, and other beneficial ingredients. This trend is driven by consumers' desire for added health benefits and convenience. Another trend in the market is the rise of premium bottled water brands. These brands offer unique and high-quality products, often sourced from natural springs or other pristine water sources. The premium segment of the market is gaining traction among consumers who are willing to pay a premium price for a superior product and a more luxurious experience.

Local special circumstances: Eastern Europe has a diverse landscape with many natural water sources, which has contributed to the growth of the Bottled Water market in the region. Countries such as Romania, Bulgaria, and Poland have abundant natural springs and mineral water sources, which are highly valued by consumers. This has led to the development of a strong local bottled water industry in these countries, with both domestic and international brands capitalizing on the availability of these natural resources.

Underlying macroeconomic factors: The growth of the Bottled Water market in Eastern Europe is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes in the region have increased consumers' purchasing power, making bottled water more affordable and accessible. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, further driving the demand for bottled water. In conclusion, the Bottled Water market in Eastern Europe is experiencing significant growth due to changing customer preferences, including a shift towards healthier options. The market is also influenced by trends such as the popularity of functional and premium bottled water. Local special circumstances, such as the abundance of natural water sources, have contributed to the growth of the market in certain countries. Finally, underlying macroeconomic factors such as economic growth and urbanization have increased consumers' purchasing power and demand for bottled water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.