Juices - Eastern Europe

The Juices market in Eastern Europe has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, combined with local special circumstances and underlying macroeconomic factors, have contributed to the development of this market.

Customer preferences: In Eastern Europe, there has been a growing demand for healthier beverage options, including juices. Consumers are becoming more health-conscious and are actively seeking out products that are perceived as being better for their overall well-being. Juices, with their natural ingredients and potential health benefits, have become a popular choice among consumers in the region. Additionally, the convenience of packaged juices has also contributed to their popularity, as they offer a quick and easy way to consume fruits and vegetables.

Trends in the market: One of the key trends in the Juices market in Eastern Europe is the increasing popularity of natural and organic juices. Consumers are becoming more aware of the potential health risks associated with artificial additives and preservatives, leading them to seek out products that are made from natural ingredients. This trend is driven by a desire for healthier options and a preference for products that are perceived as being more environmentally friendly. Another trend in the market is the rise of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits. For example, juices enriched with vitamins or antioxidants are gaining popularity among consumers who are looking for products that can support their immune system or provide an energy boost. This trend is driven by the growing interest in functional foods and beverages that offer added health benefits beyond basic nutrition.

Local special circumstances: Eastern Europe has a rich agricultural heritage, with a wide variety of fruits and vegetables grown in the region. This abundance of local produce has created a favorable environment for the development of the Juices market. Local juice manufacturers have access to a diverse range of fruits and vegetables, allowing them to produce a wide variety of juice flavors and blends. This local production also helps to reduce transportation costs and ensures that the juices are fresh and of high quality.

Underlying macroeconomic factors: The improving economic conditions in Eastern Europe have also contributed to the growth of the Juices market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier products, including juices. The increasing urbanization in the region has also played a role, as urban dwellers tend to have busier lifestyles and are more likely to opt for convenient and ready-to-drink beverage options like juices. In conclusion, the Juices market in Eastern Europe is developing due to customer preferences for healthier options, the rise of natural and organic products, the popularity of functional juices, the region's rich agricultural heritage, and the improving macroeconomic conditions. As consumers continue to prioritize their health and wellness, the demand for juices is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.