Ready-to-Drink (RTD) Coffee - Eastern Europe

The Ready-to-Drink (RTD) Coffee market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, as well as a growing coffee culture in the region, have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the market. Customer preferences in Eastern Europe have shifted towards convenience and portability, driving the demand for Ready-to-Drink Coffee. With an increasingly busy lifestyle, consumers are seeking beverages that can be consumed on-the-go, without the need for preparation or brewing. RTD Coffee provides a convenient solution for those looking for a quick caffeine fix or a refreshing beverage during their daily commute or work break. The growing coffee culture in Eastern Europe has also contributed to the development of the RTD Coffee market. Coffee consumption has been on the rise in the region, with consumers embracing the coffee shop experience and exploring different coffee varieties. This has created a demand for innovative and premium coffee products, including RTD options that offer the same quality and taste as freshly brewed coffee. Trends in the RTD Coffee market in Eastern Europe include the introduction of new flavors and ingredients to cater to diverse consumer preferences. Companies are constantly innovating and launching new products to attract customers and differentiate themselves from competitors. Additionally, there is a growing trend towards healthier and natural ingredients, with consumers seeking options that are low in sugar and free from artificial additives. Local special circumstances in Eastern Europe, such as the increasing popularity of coffee shops and the influence of Western coffee culture, have also contributed to the growth of the RTD Coffee market. Coffee shops have become social and cultural hubs, where consumers can gather, work, or relax while enjoying a cup of coffee. This has created a demand for coffee products that can replicate the coffee shop experience at home or on-the-go. Underlying macroeconomic factors, such as rising disposable incomes and urbanization, have also played a role in the development of the RTD Coffee market in Eastern Europe. As incomes increase, consumers have more purchasing power to spend on premium and convenience products. Urbanization has led to a faster pace of life, with consumers seeking convenient and time-saving solutions for their daily needs. In conclusion, the Ready-to-Drink Coffee market in Eastern Europe is developing due to customer preferences for convenience and portability, the growing coffee culture in the region, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, companies will need to adapt and innovate to meet the changing demands of consumers in Eastern Europe.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.