Soft Drinks - Vietnam

Definition
The segment Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water.
Coffee and tea-based drinks are not included.

Structure
The Soft Drinks segment is structured into 3 subsegments:

• Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
• Non-Carbonated Soft Drinks contains non-alcoholic liquid refreshment beverages that are not artificially carbonated.
• The Energy & Sports Drinks segment includes energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional Information
The most important brand manufacturers in the Soft Drinks category are the Coca-Cola Corporation, PepsiCo, Suntory, Red Bull and Keurig Dr Pepper.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of Soft Drinks roughly equals 2 to 3 servings (of 0.5 or 0.33 liters each).