Home Entertainment - Germany

  • Germany
  • Revenue in the Home Entertainment market is projected to reach US$0.9bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.15%, resulting in a projected market volume of US$1.0bn by 2028.
  • In the Home Entertainment market, the number of active households is expected to amount to 42.3m users by 2028.
  • Household penetration will be 24.8% in 2024 and is expected to hit 97.0% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$85.50.
Region comparison

Analyst Opinion

The Home Entertainment market in Germany is experiencing significant growth and development in recent years. Customer preferences in the Home Entertainment market in Germany have shifted towards more immersive and interactive experiences.

Consumers are increasingly seeking high-quality audiovisual equipment and technologies that enhance their entertainment experiences at home. This includes demand for larger and higher-resolution televisions, advanced sound systems, and smart home integration. Furthermore, there is a growing interest in gaming consoles and virtual reality (VR) devices, as consumers look for new ways to engage with entertainment content.

Trends in the market indicate a rise in streaming services and digital content consumption. With the increasing availability of high-speed internet connections, German consumers are opting for online platforms to access movies, TV shows, and music. This trend has led to a decline in traditional physical media formats, such as DVDs and CDs, as digital downloads and streaming services offer convenience and a wider range of content options.

Additionally, there is a growing demand for smart home devices that can easily connect to streaming platforms and provide seamless access to entertainment content. Local special circumstances in Germany contribute to the development of the Home Entertainment market. The country has a strong economy and high disposable income levels, allowing consumers to invest in premium entertainment products and services.

Furthermore, Germany has a large population of tech-savvy individuals who are early adopters of new technologies. This creates a favorable environment for the introduction and adoption of innovative home entertainment devices and solutions. Underlying macroeconomic factors also play a role in the growth of the Home Entertainment market in Germany.

The country's stable economy and low unemployment rate provide a solid foundation for consumer spending. Additionally, advancements in technology and the increasing affordability of home entertainment products have made them more accessible to a wider range of consumers. This, in turn, drives demand and contributes to market growth.

In conclusion, the Home Entertainment market in Germany is developing rapidly due to changing customer preferences, including a desire for immersive experiences and digital content consumption. Local special circumstances, such as a strong economy and tech-savvy population, further contribute to market growth. Additionally, underlying macroeconomic factors, such as a stable economy and advancements in technology, support the expansion of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


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