Digital Fitness & Well-Being - Europe

  • Europe
  • The Digital Fitness & Well-Being market in Europe is poised to achieve a significant milestone, with projected revenue reaching US$15.56bn by 2024.
  • This market segment is expected to witness a steady growth rate of 5.63% annually between 2024 and 2028, resulting in a projected market volume of US$19.37bn by 2028.
  • In terms of user penetration, it is estimated to be 27.04% in 2024 and is anticipated to reach 30.74% by 2028.
  • The average revenue per user (ARPU) is projected to be US$67.78.
  • When compared globally, in China is expected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$28,360.00m in 2024.
  • Germany leads the way in the digital fitness and well-being market in Europe with its innovative health apps and wearable technology.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market in Europe is witnessing significant growth and evolution, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences:
Consumers in Europe are increasingly turning to digital fitness and well-being solutions to conveniently access personalized workout routines, nutrition plans, and mental health support. The demand for online doctor consultations is also rising as people seek quick and efficient healthcare services from the comfort of their homes. Moreover, the digital treatment and care segment is gaining traction as patients look for remote monitoring options and virtual follow-up consultations.

Trends in the market:
In countries like Germany, there is a growing trend towards holistic digital health platforms that integrate fitness tracking, wellness coaching, and telemedicine services. This comprehensive approach appeals to consumers looking for a one-stop solution for their health and well-being needs. In the United Kingdom, the digital fitness market is seeing a surge in demand for virtual workout classes and live streaming sessions, catering to individuals who prefer exercising at home or on-the-go.

Local special circumstances:
In France, the digital well-being market is shaped by the country's strong emphasis on preventive healthcare and wellness practices. This has led to the popularity of digital platforms offering stress management tools, mindfulness exercises, and healthy eating guidance. Additionally, the online doctor consultation sector in Spain is experiencing rapid growth due to the increasing acceptance of telehealth services and the need for efficient healthcare delivery in remote areas.

Underlying macroeconomic factors:
The Digital Fitness & Well-Being market in Europe is also influenced by macroeconomic factors such as technological advancements, regulatory frameworks, and healthcare infrastructure. The region's high smartphone penetration rate and robust internet connectivity have facilitated the adoption of digital health solutions. Furthermore, government initiatives promoting telemedicine and digital healthcare innovation are driving market growth and shaping the future of the industry.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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