Health & Wellness Coaching - Europe

  • Europe
  • The Health & Wellness Coaching market in Europe is expected to witness significant growth in the coming years.
  • According to projections, the market's revenue is set to reach US$3.82bn by 2024.
  • This growth trajectory is expected to continue with a compound annual growth rate (CAGR) of 8.43% between 2024 and 2028, resulting in a projected market volume of US$5.28bn by the end of 2028.
  • In terms of user penetration, the market is expected to have a penetration rate of 35.34% in 2024, which is projected to increase to 40.99% by 2028.
  • This indicates a growing interest and adoption of Health & Wellness Coaching market services among European consumers.
  • The average revenue per user (ARPU) in Europe's Health & Wellness Coaching market is estimated to be US$14.94.
  • This figure showcases the average amount of revenue generated per user in this market segment.
  • When comparing the global market, it is worth noting that in the United States is expected to generate the highest revenue in the Health & Wellness Coaching market industry.
  • Projections indicate that in the United States will generate approximately US$3,829.00m in revenue by 2024.
  • This highlights the dominant position of the United States in this market segment.
  • In Europe, the demand for Health & Wellness Coaching in the Digital Health market is growing rapidly, with countries like Germany leading the way in adopting digital solutions for personal well-being.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Region comparison

Analyst Opinion

The Health & Wellness Coaching market in Europe is experiencing significant growth and development across various sub-markets including Fitness apps, Nutrition apps, and Meditation apps.

Customer preferences:
Customers in Europe are increasingly prioritizing their health and wellness, leading to a growing demand for Health & Wellness Coaching services. With busy lifestyles and a greater focus on self-care, individuals are turning to convenient and accessible digital solutions such as Fitness apps, Nutrition apps, and Meditation apps to help them achieve their health goals.

Trends in the market:
In countries like Germany, there is a rising trend towards holistic health and wellness approaches, driving the popularity of Fitness apps that offer a combination of workout plans, nutrition tracking, and mindfulness exercises. On the other hand, in Mediterranean countries like Italy and Spain, there is a strong emphasis on traditional Mediterranean diets, leading to a surge in demand for Nutrition apps that cater to local dietary preferences and recipes. Additionally, countries with high stress levels such as the United Kingdom are witnessing a growing trend towards Meditation apps that focus on mental well-being and stress management.

Local special circumstances:
In Nordic countries like Sweden and Norway, where outdoor activities are deeply ingrained in the culture, Fitness apps that offer outdoor workout options and nature-inspired meditation practices are gaining traction. Moreover, Eastern European countries like Poland and Hungary are seeing a rise in demand for Health & Wellness Coaching services that are tailored to local wellness traditions and practices. These unique local circumstances are shaping the development of the Health & Wellness Coaching market in Europe and driving innovation in the sector.

Underlying macroeconomic factors:
The increasing digitalization and smartphone penetration rates across Europe are playing a significant role in the growth of the Health & Wellness Coaching market. With more people relying on their mobile devices for health-related information and services, there is a growing opportunity for Fitness apps, Nutrition apps, and Meditation apps to expand their user base and reach a wider audience. Additionally, the rising healthcare costs in many European countries are prompting individuals to take a proactive approach to their health, further fueling the demand for Health & Wellness Coaching services.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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