Digital Care Management - Europe

  • Europe
  • The Digital Care Management market in Europe is expected to witness significant growth in the coming years.
  • According to projections, the market's revenue is expected to reach US$12.95bn by 2024.
  • This growth is anticipated to continue with an annual growth rate (CAGR 2024-2028) of 8.06%, resulting in a projected market volume of US$17.66bn by 2028.
  • In terms of user penetration, it is estimated to be 33.98% in 2024 and is expected to increase to 42.44% by 2028.
  • The average revenue per user (ARPU) is projected to be US$44.90.
  • When compared globally, in the United States is expected to generate the highest revenue in the Digital Care Management market, reaching US$19,020.00m in 2024.
  • In Germany, digital care management platforms are gaining popularity among healthcare providers to improve patient outcomes and streamline healthcare processes.

Key regions: Italy, Japan, United Kingdom, France, Asia

Region comparison

Analyst Opinion

The Digital Care Management market in Europe is experiencing significant growth and development, with a focus on online pharmacy, medication checker apps, and contraception and fertility apps.

Customer preferences:
Customers in Europe are increasingly turning to digital solutions for their healthcare needs due to the convenience, accessibility, and privacy offered by online platforms. The ability to order medications online, check for potential drug interactions, and track fertility and contraception information from the comfort of their homes is driving the demand for digital care management services.

Trends in the market:
In countries like Germany and the UK, online pharmacies are gaining popularity as they provide a wide range of medications and healthcare products at competitive prices. Medication checker apps are also on the rise, with users valuing the ability to quickly and easily verify the safety and compatibility of their medications. Additionally, contraception and fertility apps are seeing a surge in demand as more individuals seek non-invasive and natural family planning methods.

Local special circumstances:
In countries such as France and Italy, where traditional pharmacies are deeply rooted in the healthcare system, online pharmacies are facing regulatory challenges. However, the convenience and cost-effectiveness of digital platforms are gradually winning over consumers. Moreover, cultural attitudes towards contraception and fertility vary across Europe, influencing the adoption of related apps in different regions.

Underlying macroeconomic factors:
The increasing digitalization of healthcare services in Europe is driven by factors such as technological advancements, changing consumer behaviors, and the need for more efficient and cost-effective healthcare solutions. Government initiatives to promote e-health and telemedicine services are also playing a significant role in shaping the digital care management market in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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