Fitness Trackers - Europe

  • Europe
  • The Fitness-Tracker market in Europe is expected to generate a revenue of US$10.95bn by 2024.
  • This projection indicates a steady annual growth rate (CAGR 2024-2028) of 4.58%, leading to an estimated market volume of US$13.10bn by 2028.
  • The user penetration rate is predicted to be 8.55% in 2024 and is projected to increase to 9.03% by 2028.
  • Furthermore, the average revenue per user (ARPU) is expected to be US$150.70.
  • In comparison to other countries, in China is anticipated to generate the highest revenue in the Fitness-Tracker market, reaching US$26,110.00m in 2024.
  • Germany leads the European fitness tracker market with its emphasis on health and wellness, driving demand for advanced tracking features.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Region comparison

Analyst Opinion

The Fitness Trackers market in Europe is experiencing significant growth and evolution, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences:
Consumers in Europe are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. Fitness trackers offer individuals the convenience of monitoring their physical activity, sleep patterns, and overall health in real-time, aligning with the trend of proactive health management. Additionally, the integration of online doctor consultation services within fitness tracker platforms caters to the rising preference for telemedicine and remote healthcare access among European consumers.

Trends in the market:
In countries like Germany, there is a noticeable trend towards personalized digital treatment and care through fitness trackers. These devices are being utilized not only for fitness tracking but also for managing chronic conditions and receiving personalized health recommendations. The market is witnessing a shift towards more advanced features such as heart rate monitoring, ECG capabilities, and stress tracking, catering to the demand for comprehensive health monitoring solutions.

Local special circumstances:
In the United Kingdom, the fitness trackers market is influenced by the National Health Service (NHS) initiatives promoting digital health solutions. The integration of fitness trackers with the NHS app and other healthcare platforms has increased consumer awareness and adoption of these devices for monitoring health metrics. Moreover, the presence of a tech-savvy population in the UK has accelerated the uptake of fitness trackers with advanced technological features and data analytics capabilities.

Underlying macroeconomic factors:
The overall economic stability and disposable income levels in Europe play a crucial role in driving the growth of the fitness trackers market. As disposable incomes rise, consumers are more willing to invest in health and wellness products, including digital fitness trackers. Additionally, favorable government regulations supporting the integration of digital health technologies and telemedicine services further propel market expansion across European countries.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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